We are the
National Social Marketing Centre

experts at behaviour change

Changing behaviours. Improving lives.
  • Planning and Implementation

    We believe that great solutions come from great strategy, and great strategy from great thinking. We have been at the forefront of social marketing right from the beginning and we help clients to develop genuinely customer-focused solutions to social marketing challenges.

  • Research and Evaluation

    Properly understanding your target audience - who they are and what shapes their actions - is fundamental to achieving successful behaviour change. We can help you at every stage of planning, implementing and evaluating your social marketing programme through conducting effective research.

  • Training and Mentoring

    Worldwide we have trained over 10,000 participants in social marketing through a range of online and classroom-based courses, workshops and seminars. Designed with your objectives in mind, these courses use our research and best practice social marketing principles to enhance the skills of your team.

Our Resources

Our team have a wealth of experience - and we’re happy to share them with you

  • Give It Up For Baby Programme


    ​Give It Up For Baby is a programme that supports smoking cessation in pregnant mothers. The programme pays an incentive of £12.50 per week for every week that a women shows she is smoke-free throughout her pregnancy and for 3 months after the birth of the baby. Participants are also offered group support and nicotine replacement therapy.

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  • Starter for 10 Resource Pack


    The NSMC provides world-class training, ranging from entry-level introductions to accredited social marketing courses for practitioners. The Starter for 10 resource pack is free to download and includes flexible teaching materials for undergraduate and master courses and offers a basic framework on which to build new course materials.

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  • Planning Guide and Toolkit


    Our practical Social Marketing Guide and Toolkit can help you develop, plan and deliver behaviour change projects that work. Drawing on lessons learned through years of research and practical experience, we take you through the six key stages of succesful projects and provide tools and templates to support you through the process.

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  • Big Pocket Guide to Social Marketing


    The NSMC shares social marketing best practice through a range of reports, leaflets and documents, many of which are available by free download. If you are new to the subject, download our popular Big Pocket Guide to Social Marketing. This guide outlines what social marketing is and how you can use it to change or sustain behaviours.

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