This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.
This report was commissioned by The NSMC to help organisations planning and delivering local level interventions aimed at tackling health inequalities.
This report was the first nationally representative study in Britain to explore public attitudes to health inequalities and the social determinants of health.
This small study examined how a number of former 'Spearhead' Primary Care Trusts understood their customer base in order to tackle health inequalities.
The NOS play a major role in assuring the quality of social marketing work in the UK.
This segmentation model uses consumer insight to inform local and national health activities.
This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.
Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!
This discussion paper aims to identify both the common ground and differences between specialised health promotion and social marketing in health.