Social Marketing Ethics

This report includes a brief discussion of the definition of ethics and the ethical dilemmas that may occur within social marketing activities.

Tackling Health Inequalities

This report was commissioned by The NSMC to help organisations planning and delivering local level interventions aimed at tackling health inequalities.

Some Are More Equal Than Others

This report was the first nationally representative study in Britain to explore public attitudes to health inequalities and the social determinants of health.

Sharpening the Spearhead

This small study examined how a number of former 'Spearhead' Primary Care Trusts understood their customer base in order to tackle health inequalities.

National Occupational Standards: A Short Guide

The NOS play a major role in assuring the quality of social marketing work in the UK.

The Healthy Foundations Lifestages Model (Report 2)

This segmentation model uses consumer insight to inform local and national health activities.

The Healthy Foundations Lifestages Model (Report 1)

This segmentation model uses consumer insight to inform local and national health activities.

Social Marketing Works! A Short Guide for the NHS

This booklet provides a brief overview of the key concepts and principles of social marketing and is invaluable for anyone seeking a concise overview of the discipline.

Social Marketing Glossary

Confused by social marketing terminology and jargon? Our short glossary of social marketing terms will make everything clear!

Social Marketing for Health and Specialised Health Promotion: Stronger Together - Weaker Apart

This discussion paper aims to identify both the common ground and differences between specialised health promotion and social marketing in health.