National Social Marketing Centre

binge drinking

Drinking culture...

Aiden Truss, Thursday, October 13, 2011 - 16:04

While some of us may bristle at the thought of one of our Great British passtimes coming under the scrutiny of anthropologists, SIRC's Kate Fox has posited an interesting socialogical take on our national 'problem' with alchohol.

 

Sign up for our newsletter

Latest News & Events

10 October 2014

The NSMC Level 4 Social Marketing Award Course

The next Level 4 Social Marketing Award Course takes place on 16 & 17 December and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our nine years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.

Read more

18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

Read more

21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

Read more

17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

Read more

28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

Read more