National Social Marketing Centre

About us

The NSMC is a non profit community interest company. Originally established by Government in 2006, we are the centre of excellence for social marketing and behaviour change in the UK.

Our mission: to maximise the effectiveness of behaviour change programmes.

We do this for organisations through policy advice, capacity building and training and independent evaluation across all levels of the social marketing process.

Leaders in our field, we draw on expertise from around the world and adapt it to meet the needs of UK and international audiences.

 
  • A crucial role...

    The NSMC plays a crucial role in raising the standard of social marketing in public health, in the UK and abroad. 

    Dr Fiona Adshead, formerly of WHO and Deputy Chief Medical Officer for England.

     
  • The NSMC launches its membership programme

    The NSMC membership programme is now live and is for anyone interested in social marketing and working to achieve positive behaviour change. 

    Membership with The NSMC provides a number of financial and practical benefits including:

    • Free electronic subscription to Social Marketing Quarterly
    • 20% discounts on all NSMC training
    • 50% off all e-learning modules
    • Discounts on Chartered Institute of Marketing events

    For full details of membership benefits and how to join click here

     

     
  • LinkedIn & Twitter

     
 

Sign up to our newsletter:

Latest News & Events

28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

Read more

6 March 2013

End of the internship

Three and a half months flew by incredibly quickly and my time as an intern with The National Social Marketing Centre is finished. It’s been a great experience and there are many things I’ve worked on, and learnt, during that time:

Read more

6 March 2013

Same behavioural problems – different solutions

I am just back from a really interesting, busy, (but occasionally relaxing!) trip to the British Virgin Islands.

Read more

13 February 2013

The first cohort of students in our Social Marketing training programme in Jordan graduate

Following six months hard work, the participants on our first Intensive Social Marketing Training Programme graduated in front of the Head of USAID Mission in Amman, Beth Paige.  The students on the course who have all developed plans on their own social marketing projects will now apply to USAID for funds to implement these projects over the next 12 months.  The projects vary from a student led anti-litter campaign to a programme that will persuade investors to fit water saving devices in all of their new residential developments.  The next cohort will be

Read more

11 February 2013

How 'Great Customer Experiences' can influence behaviours

 

Ogilvy Change hosted a fascinating talk last week Wednesday from Matt Watkinson on his book ‘The Ten Principles behind Great Customer Experiences’

Read more