National Social Marketing Centre

We are able to offer bespoke training sessions and programmes to suit your needs. The examples below outline some of the tailored training that we have provided:

Charities Commission

We delivered two training days for the Commission to help them develop a strategy for changing the way in which small to medium sized charities contact them.

The first day introduced the concepts of social marketing to attendees and discussed the behavioural objective that they wanted to focus on for the second day. This then  focused on studying what existing data the commission had on the behaviour of their target audience, what extra information did they needed and how they might address that gap.

The workshops lead to the Commission developing this area as part of their strategic aim for the year and helped them redevelop their service offering for small to medium sized charities.

Using Social Marketing to Reduce HIV in China

The Department for International Development (DFID), contracted The NSMC to design and deliver a training course on the use of social marketing to prevent HIV among at risk groups in Southwest China. This was developed in close collaboration with the Chinese Centre for Disease Control and the Chinese University of Hong Kong.

The primary objective of the training was to show how social marketing could help the participants to develop more effective programmes to influence the behaviour of specific 'at risk' groups in the seven southwestern provinces targeted by DFID’s existing HIV prevention programme. This highly interactive training programme involved different participants from the Chinese CDC, academic institutions and NGO groups working directly with at risk groups and people living with HIV. The participant evaluation was extremely positive with an overall rating of 4.62 out of 5.00.

The Rotterdam Municipal Health Service

Staff from the Rotterdam Municipal Health Service undertook an interactive, practical two-day training workshop in London to support the design and development of effective behavior change interventions to reduce key problems such as childhood obesity. The session involved practical insight into understanding customer behaviour, segmenting audiences and engaging stakeholders.

It also included an appraisal of the key learning from the Change 4 Life programme and a site visit to a local initiative managed by Tower Hamlets PCT.