The NSMC's online training course, which is now accredited by the Chartered Institute of Marketing, combines the materials from our classroom courses - delivered to over 5,000 people - with the planning tools and resources we have developed over the last six years.
Who is the course aimed at?
The course is aimed at people working in a wide range of fields (transport, environment, health, financial services, crime etc.) who are seeking to influence people’s behaviours. The content will be particularly useful for local authorities, third sector, workforce development or HR staff (private and public sector) and public health bodies internationally.
What are the course aims?
The course provides an introduction to social marketing, from basic principles and terminology through to more detailed guidance on how to plan, manage and evaluate your own behaviour change programme. At the end of the course you can purchase an assessment module which is a one hour multiple choice exam based on the course's content. Successful participants will be presented with The NSMC Level 4 Social Marketing Award accredited by the Chartered Institute of Marketing (CIM).
How is it structured?
The complete course includes seven online modules which you access via your web browsers. These contain videos, animations, scenarios and quizzes with prompts and feedback to reinforce what you have learned. Each module also contains downloadable content such as guides and tools to help you to apply your new knowledge to your work.
Each module should take approximately one hour to complete. At the end of each module there is a multiple choice quiz which will test your understanding and ability to meet the learning outcomes listed at the start of each module. There is also a final quiz in Module 7 which you will need to complete for a certificate to be awarded.
The modules are divided into manageable topics and can be completed at your own pace within three months of starting your first module. Each module contains videos, links to the relevant National Occupational Standards and interactive content that will take you through the process of planning a social marketing programme.
These are available in three options:
What is the accreditation offered by the CIM?
Participants also have the opportunity to gain The NSMC Level 4 Social Marketing Award after completing all the e-learning's seven modules by sitting a one hour multiple choice question assessment. The assessment, which can be purchased seperately to the modules, needs to be taken under exam conditions and to be independently invigilated in order to meet the CIM’s rigorous standards. Full details on the assessment requirements are provided with course purchase or are available by calling 0207799 1920.
The presentation below shows a preview of one of the topics from the Introductory module. The full version contains sound, video and animations to accompany the content.
Click here to download the course brochure.
Though our online training will equip you with a good overview and working knowledge of social marketing, we also provide classroom-based training to take you to the next stage in developing your expertise. If you have specific training needs, contact Patrick on 0207 799 1920 or email firstname.lastname@example.org to find out how we can help you.