A key focus of the work over the life of the programme has been UK and multi-country collaboration and information exchange. As part of this programme of work, the NSMC provided technical assistance to the Marmot Review on Health Inequalities in England and remains an International Collaboration on Social Determinants of Health (ICSDH) partner organisation.
Activities undertaken by The NSMC to date include:
A major research report informing the Marmot Review
Delivery of three international Social Marketing Business Schools
Attended over 15 national/international conferences on health inequalities - providing practical workshops to participants on social marketing practice
A major research report on access to primary care by disadvantaged groups in England
Production of three films highlighting successful SDH programmes across Europe
Developed and implemented a strategic marketing and communications strategy for international collaboration on SDH
Technical assistance provided to develop the Health Action Partnership International website to ensure dissemination of SDH learning and global information exchange
The video shows how our business schools were used to train policy makers on how to utilise social marketing to tackle the social determinants of health.
I went to a fascinating presentation at a recent Chartered Institute of Marketing event ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.
Three and a half months flew by incredibly quickly and my time as an intern with The National Social Marketing Centre is finished. It’s been a great experience and there are many things I’ve worked on, and learnt, during that time:
Following six months hard work, the participants on our first Intensive Social Marketing Training Programme graduated in front of the Head of USAID Mission in Amman, Beth Paige. The students on the course who have all developed plans on their own social marketing projects will now apply to USAID for funds to implement these projects over the next 12 months. The projects vary from a student led anti-litter campaign to a programme that will persuade investors to fit water saving devices in all of their new residential developments. The next cohort will be