National Social Marketing Centre

Last night's Moral Maze on Radio 4 looked at 'nudge economics' and the place of goverment in attempting to alter people's behaviour for the better. It featured Richard Thaler (Nudge co-author) as well as Dr Rosemary Gillespie of the Roy Castle Lung Cancer Foundation and Christopher Snowdon, author of Velvet Glove Iron Fist; A History of Anti-Smoking.

The programme also included contributions from Matthew Taylor, Melanie Phillips, Michael Portillo, James Delingpole and Clifford Langley on the discussion panel. It is available to listen to for a limited time on the BBC website at: http://www.bbc.co.uk/programmes/b00w2190.