Drinkaware turn to social marketing
December 09, 2010 by admin
Marketing Week have published details of Drinkaware's aims to recruit an agency to deliver social marketing-based programmes.
Funded by the drinks industry, Drinkaware aims to 'change the UK's drinking habits for the better'. They are now moving away from just awareness-raising campaigns and toward behaviour change strategies to encourage responsible drinking.
Click here for the full article.