The NSMC has updated its Big Pocket Guide to using social marketing for behaviour change.
A reworking of the popular 2007 version, it provides an accessible overview of the key issues in behaviour change and how social marketing is used to change or maintain positive behaviours. It describes the basics of social marketing; how it fits with commercial marketing and behavioural economics; and how it is used as a planned process. International examples and an engaging, colourful design ensure it is easy to follow and understand.
Professionals wanting to make the case for smarter behaviour change thinking in their organisations, or those who simply want to deepen their understanding, will find inspiration and examples in the guide. It's also a great introduction to those new to using social marketing for behaviour change.