asd New work for NSMC in Jordan | The NSMC

National Social Marketing Centre

New work for NSMC in Jordan

Monday, June 18, 2012 - 14:44

The NSMC has just been awarded a major contract to develop and deliver a social marketing capacity building programme in Jordan with ECODIT.  The NSMC will be helping to implement the Jordan Public Action for Water, Energy and Environment Project under a contract with the United States Agency for International Development (PAP).  The project is a public education and behaviour change communication programme that will lead to increased efficiency in the use of water and energy in Jordan.

The NSMC’s part in the project will be to train a cadre of up to 60 professionals in communication, social marketing and business, changing the culture of up to 12 firms, it will develop a curriculum that will be taught in Arabic and establish the training programme in at least two Jordanian training institutions to ensure the programme continues to be delivered after the initial project is completed.  We will be posting updates on our progress in Jordan over the next couple of months. 

This project is one of the first major projects awarded to the NSMC since its formation as a social enterprise earlier this year. As a not for profit organisation we will be reinvesting surpluses into maintaining and improving the tools and resources for the whole of the social marketing behaviour change sector in the UK and internationally.

If you would like to know more about our work or you would like us help you with your own projects please contact us on 0207 7991900.

 

Sign up for our newsletter

Latest blog posts

1 April 2014

The NSMC Level 4 Social Marketing Award Course

The latest Level 4 Social Marketing Award Course takes place on 23 & 24 April and is the only introduction to social marketing course accredited by the Chartered Institute of Marketing (CIM). The course has been created from our five years' experience of delivering social marketing training courses and with input from the accreditation unit at the CIM.

Read more

18 March 2014

Guest blog - Best practice for research programmes by Rachel Cope of MRUK

With a trend towards social marketing increasingly being used to inform policy and development of strategy, the need for actionable research has never been more important.  Here, I outline best practice to ensure that your research programmes can be put into action.

Read more

21 February 2014

The Chartered Institute of Marketing New Social Marketing Award

 

What do young people crossing railways safely, stopping smoking for October, voting for a country to join FIFA, not using accident and emergency services and enrolling more students on a course have in common?

 

Read more

17 January 2014

Behavioural economics, good communications and social marketing

The recent Behavioural Insights Team blog on getting more people to sign up for the Organ Donation Register got me thinking about two things:

Read more

28 April 2013

'Sing them something they bloody well know’ - quote from the film Zulu

I went to a fascinating presentation at a recent Chartered Institute of Marketing event  ‘ How social marketing changed attitudes and behaviour towards the army in Afghanistan and the Church in Wales. The event was part of the CIM’s social marketing interest group’s event’s calendar and focussed on marketing in war and religion.

Read more