National Social Marketing Centre

The NSMC has been delivering a capacity-building work programme for the Department of Health and NHS since 2006, to help realise the potential of social marketing. A number of key projects are due to come to fruition next year.

NSMC Director John Bromley calls for the development of social marketing competences across the NHS, in a new video by the HSJ.

Part of the coverage celebrating this year's HSJ Awards, the video also features Esther Trenchard-Mabere of Best Social Marketing Project winners NHS Tower Hamlets. She explains that they were able to overcome barriers to engaging the population in what is one of the most deprived boroughs in the country.

Marketing Week have published details of Drinkaware's aims to recruit an agency to deliver social marketing-based programmes.

Funded by the drinks industry, Drinkaware aims to 'change the UK's drinking habits for the better'. They are now moving away from just awareness-raising campaigns and toward behaviour change strategies to encourage responsible drinking.

Britons back government intervention to encourage healthy behaviour, a study by Ipsos MORI has found.

National Health? Citizens' views of health services around the world, explores people's perceptions of their healthcare services globally. It finds that most of us support addressing financial pressures on the healthcare system through measures like lifestyle change.

There is still considerable distrust among some health professionals when it comes to the government's 'nudge' policies. The Independent used the Freedom of Information laws to reveal the organisations involved in a new health policy setting group:

There is still considerable distrust among some health professionals when it comes to the government's 'nudge' policies. The Independent used the Freedom of Information laws to reveal the organisations involved in a new health policy setting group: