Hello from a snowy Helsinki!
This week, Steve and I have been running a training seminar in Finland. Despite the unprecedented volume of snow, participants had made it there from across Finland and some of the other Nordic countries.
Social marketing is still a fairly new concept in Finland. However, as the Programme Director, Maija Perho, at the Ministry of Social Affairs and Health said when introducing the first session of the day – "If you do what you have always done, you get what you always got". With this mantra in mind, they are eager to try social marketing.