National Social Marketing Centre

News and Events

  • 2nd World Conference programme published

    Tuesday, January 11, 2011 - 02:00

    The organisers of the 2nd World Non-Profit and Social Marketing Conference have just published the full programme for the event taking place on 11-12 April 2011, Dublin, Ireland.

    Click here to visit the conference website for details.

  • John Bromley

    It's not just comms...

    John Bromley, Thursday, January 6, 2011 - 12:08

    The Institute for Government's Michael Hallsworth has written an insightful piece on social marketing for Public Service Magazine. The Mindspace author hits the nail on the head, supporting what we at The NSMC have always said: social marketing is much more than communications, but it suffers from a popular misconception that it's just fancy comms. Its potential as an enabler of the government's Big Society vision, among other things, is distorted by this perception.

    Social marketing is a tool which, like any other, can be used well or poorly. Taking a social marketing approach doesn't guarantee results, just as adjusting 'choice architecture' doesn't guarantee behaviour change on the cheap. But since it is a process, it can help you to understand what is achievable given your resources, where you need to focus them for the greatest impact, and how you can ensure your target audience's needs are met.

  • Was he pushed, or was he nudged?

    Aiden Truss, Tuesday, January 4, 2011 - 12:08

    The government's 'Nudge' unit is back in the news after the launch of their recent paper on behavioural insight. And yet again the press are putting a strange spin on what they are trying to achieve.

    The Indie published an article a couple of days ago, subtly titled 'Nudge, nudge, wink wink... How the Government wants to change the way we think', which carefully couched its appraisal in terms such as 'psychological tricks' and 'mental techniques' in order to describe the aims of the unit. Of course it's eye-catching and headline-grabbing stuff, but it doesn't give the big picture and it does smack of lazy journalism.

  • Applying behavioural insight to health

    Tuesday, January 4, 2011 - 12:07

    The government's Behavioural Insights Team has just published Applying behavioural insight to health. The paper outlines the work of team, as well as providing examples of various projects attempting to tackle various health issues.

  • The NSMC to deliver free resources for the health service in 2011

    Wednesday, December 22, 2010 - 02:00

    The NSMC has been delivering a capacity-building work programme for the Department of Health and NHS since 2006, to help realise the potential of social marketing. A number of key projects are due to come to fruition next year.

  • Watch: John Bromley calls for more social marketing support for the NHS

    Tuesday, December 21, 2010 - 02:00

    NSMC Director John Bromley calls for the development of social marketing competences across the NHS, in a new video by the HSJ.

    Part of the coverage celebrating this year's HSJ Awards, the video also features Esther Trenchard-Mabere of Best Social Marketing Project winners NHS Tower Hamlets. She explains that they were able to overcome barriers to engaging the population in what is one of the most deprived boroughs in the country.

  • Dr. Rowena Merritt

    Training in Finland

    Dr. Rowena Merritt, Wednesday, December 15, 2010 - 01:00

    Steve in the snow.Hello from a snowy Helsinki!

    This week, Steve and I have been running a training seminar in Finland. Despite the unprecedented volume of snow, participants had made it there from across Finland and some of the other Nordic countries.

    Social marketing is still a fairly new concept in Finland. However, as the Programme Director, Maija Perho, at the Ministry of Social Affairs and Health said when introducing the first session of the day – "If you do what you have always done, you get what you always got". With this mantra in mind, they are eager to try social marketing.

  • Finnishing school...

    , Monday, December 13, 2010 - 01:00

    Last week we were pleased to welcome to The NSMC HQ the Finnish National Institute for Health and Welfare (or THL as it is known to them). THL have an extensive remit but essentially promote the wellbeing and health of the Finnish population. They are also the statutory statistical authority in health and welfare in Finland and maintain a strong knowledge base within this field, as well as being responsible for the application of this knowledge.

  • Drinkaware turn to social marketing

    Thursday, December 9, 2010 - 02:00

    Marketing Week have published details of Drinkaware's aims to recruit an agency to deliver social marketing-based programmes.

    Funded by the drinks industry, Drinkaware aims to 'change the UK's drinking habits for the better'. They are now moving away from just awareness-raising campaigns and toward behaviour change strategies to encourage responsible drinking.

  • British back lifestyle change to ease health service burden

    Thursday, December 9, 2010 - 02:00

    Britons back government intervention to encourage healthy behaviour, a study by Ipsos MORI has found.

    National Health? Citizens' views of health services around the world, explores people's perceptions of their healthcare services globally. It finds that most of us support addressing financial pressures on the healthcare system through measures like lifestyle change.

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