A first step in addressing any behaviour is understanding why people do or don’t do it - what they get from doing it as opposed to doing something else, and what prevents them from doing the behaviour you’re trying to encourage.
The Cabinet Office Behaviour Insights Team has just published its annual update for 2010-11. Though the press seems to have zeroed in on one recommendation around smoking, there are a variety of other developments worth looking at.
The NSMC's latest publication, The Social Marketing Casebook, will be published by Sage on 31 October. The book brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world.