Our Social Marketing Award Course is the only introduction to social marketing course accredited by The Chartered Institute of Marketing (CIM). This two-day course provides an introduction to the basic principles of social marketing and at the end of the course users will have a thorough understanding of how to develop an effective behaviour change project. This short document provides on outline of the topics and activities covered over the two days.

Key Statistic

Worldwide, The NSMC has trained over 10,000 participants in social marketing through a range of online and classroom-based courses, workshops and seminars.


This short document outlines the main topics and activities covered during the two-day Level 4 Social Marketing Award Course.

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