The NSMC has reviewed behaviour change programmes to discover the secrets of success.

Interventions with real impact featured all or many of the following: 

  1. Clear behavioural goals 
  2. Customer orientation 
  3. Theory 
  4. Insight 
  5. Exchange 
  6. Competition 
  7. Segmentation 
  8. Methods mix 

These benchmark criteria are not just a tick-box checklist, but concepts that work together to make social marketing programmes more effective.