Deciding on your intervention options
A key output of the scoping stage is to reach a point where you have at least a rough idea of what type of intervention you want to take forward into development.
You need to decide what the broad shape of the intervention might be – in other words – which interventions to select. It is likely that a mix of methods and activities will be involved.
The task area involves developing a proposition and (usually) a product or service. Decisions need to be based on an understanding of what is most likely to have a positive influence on the audience’s behaviour and therefore be worth taking into the development stage.
Also, you need to consider whether you will have the resources and support to deliver the kind of intervention that your scoping work suggests is required.
This task area links directly to NSMC Benchmark Criteria No. 8 Methods Mix. This emphasises the need to identify a mix of methods covering both strategic and operational social marketing.