There is a growing evidence base supporting breastfeeding as beneficial to the health of both mother and baby. Based on this evidence, the UK government now recognises the important contribution breastfeeding can make and has adopted the WHO’s recommendations to encourage exclusive breastfeeding for the first six months of an infant’slife.

Our Value for Money Tool enables you to calculate the value for money of your breastfeeding project, based on the best available evidence around the benefits of breastfeeding for both mother and child.

This tool is a first in providing real support to people responsible for delivering social marketing projects. In the current times of NHS efficiency savings demonstrating the costs and benefits of your project will be very valuable. 

Richard Little, Health Economist, University of East Anglia

I have been most impressed by this tool and its development. The NSMC have been extremely thorough in ensuring that a high quality evidence base has been used to inform the calculations. It will give commissioners a detailed picture of the benefits their work has already achieved and can achieve in the future.

Julian Le Grand - Professor of Social Policy, London School of Economics

Levels of obesity in England are increasing. A recent Health Survey for England showed that nearly 1 in 4 adults, and over 1 in 10 children aged between two and ten years, are obese.

This makes obesity a significant burden on the NHS as it can have a severe impact on people’s health, increasing the risk of type-2 diabetes, some cancers, and heart and liver disease.

The tool enables you to calculate your project's value for money based on:

Give It Up For Baby Programme

For further details of the Give it up for Baby programme, download the full case study taken from our ShowCase database of social marketing programmes.

Introduction to Social Marketing: Online Training Course

This guide provides prospective students of our online training course with details of the learning objectives and content of each of the modules covered.

Planning Guide and Toolkit

Our practical Social Marketing Guide and Toolkit will help you develop, plan and deliver behaviour change projects that really work.

Big Pocket Guide to Social Marketing

Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.

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