In 2005/06 Tower Hamlets had one of the lowest breast screening rates in England. To tackle this, NHS Tower Hamlets took a whole systems approach to ensure that the breast screening process was client-focused.

The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area.

Riders for Health (Riders) is an international non-governmental organisation (NGO) that works to ensure all health workers in Africa have access to reliable transportation so they can reach the most isolated people with regular and reliable healthcare.

In 2006, Brent Council was spending approximately £450,000 a year cleaning up graffiti. A review by Brent's Anti-Social Behaviour Steering Group led to the formation in 2007 of the Brent Graffiti Partnership Board, a multi-agency partnership aimed at reducing graffiti in the borough.

NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.

Based in Wisconsin, USA, Road Crew was one of five projects funded by the National Highway Traffic Safety Administration, seeking a five per cent reduction in alcohol-related crashes in the pilot communities. Pioneered in several rural Wisconsin counties, it represents an innovative approach to drink driving.

'Don't Just Say It Matters' addresses ethnicity-based health inequalities in New Zealand. It aims to increase cervical screening amongst New Zealand's Māori and Pacific women by creating an understanding of the importance of screening and enhancing the service to support uptake.

Program H aims to prevent and reduce the prevalence of HIV/STIs by questioning male gender norms. There is a strong link between gender attitudes toward sexuality and HIV risk behaviours, such as non-condom use.

Commissioned by Central Lancashire Primary Care Trust (PCT), in partnership with Little Angels breastfeeding peer support organisation and The Hub social marketing agency, Be A Star promotes breastfeeding amongst 16- to 25-year-old mothers.