This tool is a first in providing real support to people responsible for delivering social marketing projects. In the current times of NHS efficiency savings demonstrating the costs and benefits of your project will be very valuable.
Richard Little, Health Economist, University of East Anglia
I have been most impressed by this tool and its development. The NSMC have been extremely thorough in ensuring that a high quality evidence base has been used to inform the calculations. It will give commissioners a detailed picture of the benefits their work has already achieved and can achieve in the future.
Julian Le Grand - Professor of Social Policy, London School of Economics