If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Varicella (chickenpox): Qualitative research on new childhood vaccinations

Qualitative research was commissioned to understand attitudes towards the potential new vaccine, including identifying any potential barriers to take-up, in order to help provide guidance for its introduction and to inform the development of communications around the new vaccine. 

Specifically, the objectives of the research were to explore:

 

NHS Health Check screening letter and leaflet: Qualitative research

To gain reactions to the letter and leaflet, and the alternative design routes; To provide guidance on developing these materials to maximise their effectiveness and impact among the target audience.

Hepatitis C: Creative development research targeting South Asian groups

Overall objective: To understand responses to the creative concepts.

More specifically, to identify:

Healthy foundations lifestage segmentation: Quantitative research report

This research consisted of a quantitative segmentation followed up by qualitative research.  The objectives of the quantitative research were to develop a fully robust and quantified, strategic and holistic population based health segmentation for England.

Respiratory and hand health among mothers: Qualitative research

The overall purpose of the research was to examine reactions of the target audience to the creative ideas against the campaign objectives and ascertain their potential to prompt the desired response.

Extending maternity choices: Insight desk research

The overall aim was to synthesise the current evidence on the knowledge and attitudes in relation to choices in maternity provision.  Within this aim, the review was required to address the following objectives:

Alcohol self-help pilot project: Evaluation research

There were two sets of research objectives as follows:

Responder sample:

Patient choice research amongst ethnic minorities: Qualitative research

The main research objective was to provide deeper insight into awareness and understanding of patient choice amongst different ethnic minority groups. 

More specifically, the research aimed to:

  • Map the patient decision making process from the point of referral to their actual hospital appointment
  • Explore views of the existing campaign message and information materials in terms of style, tone, language, channels, imagery etc.

HPV attitudinal research

The overall research objectives were:

  • to understand how to most effectively communicate with 15-18 year old girls regarding the continuous catch up programme (Wave 1)
  • to understand the experiences of the immunisation programme and associated communications (Waves 2 and 3)