One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Chlamydia screening providers: Qualitative research

The overall objective of the research was to understand what will ‘move and motivate’ screening sites to proactively offer screening to young adults to the level required to meet targets (including capacity needs and needs for building in self-reliance and sustainability).

Information for the public about PCTs: Qualitative research

The research was intended to explore understanding of messages about PCTs. In particular:

  • what do people know about PCTs and what do they want to know?
  • what language should be used to help people understand the role and function of PCTs?
  • how interested are people in becoming more involved in shaping their local health system?

Childhood obesity: Qualitative research with parents

Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.

  • To develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
  • To evaluate whether the concept resonated with the target audience (families with children under 11 years old from groups known to be most at risk of obesity).

Adult sexual health campaign: Evaluation research (wave 2)

The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals:

FRANK: Evaluation with those who work with children and young people

The broad objectives of the research were to explore the extent to which front line workers involved with looked-after children and young people feel that FRANK:

Obesity care materials: Qualitative research

The overall research aim was to test two design routes for “The Weight Loss Guide”

Specific aims:

  • to help establish the positioning likely to be most widely motivating in encouraging take-up of the service
  • to make recommendations for the implementation of the chosen creative route
  • to identify motivating elements to help refine executions

Adult sexual health campaign: Creative development research

The overall objective of the research was to pre-test the creative materials (five press executions and one radio advert) designed for the campaign. Specific research objectives focussed on evaluating and exploring the creative materials in terms of:

  • Impact, appeal and interest generated
  • Comprehension of message
  • Accessibility and relevance for target group
  • Credibility and involvement/persuasiveness
  • Language and tone of voice
  • Detailed views on style, design format and content

'Sexwise': Caller satisfaction survey report

This survey aimed to evaluate the current level of caller satisfaction and to compare this with the previous surveys. Callers to the Helpline were asked to take part in a short interview with an independent interviewer after completing their conversation with the Sexwise adviser.