If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Hand rolled tobacco: Qualitative research

PRIMARY RESEARCH OBJECTIVES • Explore perceptions of HRT in terms of language, imagery and associations (vs. manufactured cigarettes) • Explore usage of HRT in terms of reasons for usage, benefits/drawbacks, brands used, rituals and habits (vs. manufactured cigarettes) SECONDARY RESEARCH OBJECTIVES • Evaluate and develop possible proposition areas • Identify any that have the potential to prompt HRT users to stop smoking (rather than revert to using manufactured cigarettes)

Smokefree cars and homes: Qualitative research

The main objectives were to: 1. Explore in-depth attitudes and behaviours in relation to SHS in terms of benefits/drawbacks, imagery, language, perceived dangers, barriers to behaviour change 2. Evaluate existing campaigns to develop new platforms to encourage behaviour change in terms of which messages, tone, imagery, intervention strategies are most motivating

Smokefree pregnancy toolkit: Evaluation research

The overall purpose of the research was to examine users’ and non-users’ expectations and views of the toolkit as a whole, and their views and use of each item.

Routine and manual workers who smoke: Creative development research

The main objectives of the research were to:

 

  • Assess reactions to the potential ideas and executions
  • Explore communication for each idea and execution
  • Look at reactions to creative executions
  • Understand how motivating these were to R&M smokers
  • And how they would encourage R&M smokers to use or consider their LSSS
  • Explore tone of voice

 

Quitting smoking 'cold turkey' and barriers to using support: Qualitative research

The aim of this research was to:

  • Explore “cold turkey as a method” – in particular, the different meanings, connotations and terminology used around it and why smokers choose it
  • Explore the broader quitting context – understanding smokers’ quitting journeys, awareness and perceptions of different quitting smoking methods
  • Understanding smokers’ quitting histories – their first and subsequent quit attempts
  • Understand the role of the NHS within this, and any perceived gaps in support available

Employer and employees perceptions about smoking: Qualitative research

The primary role for research among employers was:

  • To understand the level of appetite amongst different types of Employers to provide workplace support for the employees
  • To understand key audiences to target and key decision-making dynamics
  • To understand the most effective way of engaging Employers

The primary role for research among employees was:

  • To understand employees’ attitudes to work place initiatives
  • To understand the best way to engage employees

Smokefree brand research

The main research objectives were to:

  • Explore how to create an effective communications program which positively influences and engages an R&M target
  • Explore how best to evolve Smokefree into a brand which can lead the positive cause
  • Determining existing associations with Smokefree
  • Exploring how Smokefree might lead the positive cause

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

  • to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
  • to identify the route with the greatest potential to change attitudes and behaviour,
  • to inform the development of this route

Among midwives:

  • to evaluate these materials and those aimed at midwives.