If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Experiences and attitudes towards obesity: Exploratory research

Research objectives were to understand:

  • Current behaviour around diet and activity
  • Attitudes to losing weight
  • Needs/ preferences about initiatives to help weight loss in Halifax: what should Healthy Halifax be?

Obesity and men aged 50-64: Qualitative research

  • Understand motivational factors that will encourage respondents to take control of their diet
  • Gain insight into their current relationship with health professionals and their understanding of weight services available
  • Evaluate previous attempts at maintaining a healthy lifestyle and barriers to keeping their lifestyle healthy
  • Gain knowledge of the respondents environment, socially, in the workplace and in the home

A social norms approach for Change4Life: Qualitative research

The overall objective of the research was to inform understanding of the potential value of a ‘social norms’ approach (in terms of engaging the audience, influencing behaviour and driving HTK completion) and any parameters around how this type of messaging needs to be delivered for best impact. In addition, the research aimed to provide an assessment of the relative strength of different executions and concepts.

Evaluation of WOCBA (women of child bearing age) food initiative

The Specific objectives of the research for each of the pilots were to: 1. Describe the pilots as they unfolded, including how participants experienced them, and draw out learning about how implementation can be improved upon when the projects are rolled out 2. Assess the extent to which each of the pilots has achieved its aims, such as changes in attitudes, motivation and behaviours amongst participants 3. Assess the extent to which any unintended outcomes have occurred (both positive and negative) 4.

Maximising the appeal of weight management services: Qualitative research

The primary internal audience for the research is commissioners in Primary Care Trusts with responsibility for commissioning weight management services. The research will assist commissioners in understanding the needs and preferences of potential service users and helping to procure services that will meet those needs.

Change4Life on-pack messaging: Qualitative research

The overall objective of the research was to identify which messages and executions ‘work’ with what products and categories of food and soft drinks. For the purposes of the research, ‘work’ was defined as: 

Change4Life convenience stores pilot project: Evaluation research

The broad aim of this research was to gain a deep understanding of the potential of the fresh fruit and vegetable market in deprived areas of the UK.  This understanding could then be used:

  • To inform the future direction of the Change4Life convenience stores project
  • As a tool to encourage the sale of healthy food options by convenience store owners/ managers

Specific objectives were to:

Childhood obesity: Qualitative research with key ethnic minority groups

  • The primary research objective was to provide a detailed understanding of cultural issues and the impact of these on awareness, knowledge and attitudes towards healthy eating and physical exercise amongst the key ethnic minority audiences identified.

More specifically, there was a need to understand real behaviour with regard to eating a healthy diet and taking physical exercise and, in particular, understanding of:

1. Current awareness and understanding of:

Baby and toddler nutrition: Qualitative research with key ethnic minority groups

The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.

More specific research objectives were identified to facilitate understanding of:

Childhood obesity: Qualitative research with parents

Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.

  • To develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
  • To evaluate whether the concept resonated with the target audience (families with children under 11 years old from groups known to be most at risk of obesity).