One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

'Strength to change' - male perpetrators of domestic violence: Qualitative research

This research aimed to inform the social marketing campaign planned for Hull, which is underpinned by three key objectives:

  • To increase the safety of women and children in Hull affected by domestic violence.
  • To develop a model for engaging with perpetrators of domestic violence in a proactive and productive manner.
  • To evidence, through the implementation of a robust and longitudinal evaluation process, a reduction in incidence and type of domestic violence offending/re offending in Hull.

'Strength to change' - male perpetrators of domestic violence: Evaluation report

The main objectives of this evaluation were to ensure that the advertising strategy was on track and make recommendations to fine-tune either the creative strategy or media strategy, if required.

COPD and Stroke: Evaluation and Scoping Research

The overall aim of the research was to identify ways forward in developing effective strategies to improve recognition of, and reactions to, symptoms of COPD, Stroke and TIA to ensure appropriate and timely referral into the relevant care pathways in Hull is achieved.

Specific areas for exploration included:

COPD: Quantitative analysis to identify most at risk groups and Qualitative research with them

The objective of the quantitative analysis was to identify and profile key target audiences in Doncaster who are most risk of COPD.

The objectives of the qualitative research were to:

COPD awareness: Qualitative research

The overall aim of this project was to:

Obtain robust data related specifically to Wakefield regarding the public’s awareness and understanding of COPD

Within this aim lie several objectives;

  • To understand the baseline awareness of COPD within the catchment area
  • To find out what people understand about the condition
  • To find out what communications/activity people would best respond to
  • To find out what questions / misconceptions need to be answered through future communications

Awareness and attitudes towards Cancer: Qualitative research

The Specific objectives of the research were to give insight into a range of specific issues: • Awareness of cancer & risks • Knowledge about symptoms • Confirm barriers to seeing a GP • Most effective language to push to seeing a GP – cancer-led v symptoms-led • Most effective type of appeal to push to see a GP – emotional v rational • Examples of existing campaigns – cancer-led (Cancer Chancer) and symptoms-led (Cough Cough):

End-of-life care: Qualitative research

The overall aim of the research was to: Help the NCL EoLC CCI achieve its aims by informing the development of a specifically targeted social marketing campaign to encourage healthcare professionals to make their own EoLC plans, with the ultimate aim of improving EoLC conversations with patients and service users.

A social norms approach for Change4Life: Qualitative research

The overall objective of the research was to inform understanding of the potential value of a ‘social norms’ approach (in terms of engaging the audience, influencing behaviour and driving HTK completion) and any parameters around how this type of messaging needs to be delivered for best impact. In addition, the research aimed to provide an assessment of the relative strength of different executions and concepts.

Cancer symptom awareness among South Asian communities: Qualitative research

The research was conducted in two stages, as follows: 1. Stage one comprised strategic research into attitudes and beliefs about cancer among Indian, Pakistani and Bangladeshi people aged fifty to eighty. 2. Stage Two comprised creative development research, exploring the potential of different communications approaches to engage and motivate the Asian communities.