If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Reducing smoking prevalence in Brinnington, Stockport: Scoping report

The aim of this study was to gather exploratory data to inform a social marketing intervention to increase smoking cessation attempts in Brinnington by increasing quit attempts through NHS-run cessation services.

· Overall, the focus was on building a picture of the current services and reasons for their limited success.

· Recommendations will be made for possible changes and development of cessation services to make them more consumer-oriented.

· Key consumer insight will also be presented which may be able to inform future social marketing interventions.

Smoking in Lewisham: Scoping report

 

· Using national and local statistics, identify key target audiences that social marketing activity should focus on

· Identify key behavioural influences among target audiences

· Review existing interventions for Stop Smoking Services

· Review potential key stakeholders for the project

· Preliminarily segment the target audience

 

 

 

 

Smoking cessation services for R+M male workers: Exploratory research

  • Explore the distinct needs, attitudes and behaviours of the target group, and barriers and motivators to their accessing of services.
  • Identify current gaps in service provision.
  • Make recommendations on the future develop of smoking cessation services in Sheffield, and specifically:
  • Recommend a plan for a successful and sustainable local social marketing strategy, responsive to client needs.

Hand rolled tobacco: Qualitative research

PRIMARY RESEARCH OBJECTIVES • Explore perceptions of HRT in terms of language, imagery and associations (vs. manufactured cigarettes) • Explore usage of HRT in terms of reasons for usage, benefits/drawbacks, brands used, rituals and habits (vs. manufactured cigarettes) SECONDARY RESEARCH OBJECTIVES • Evaluate and develop possible proposition areas • Identify any that have the potential to prompt HRT users to stop smoking (rather than revert to using manufactured cigarettes)

Routine and manual workers who smoke: Creative development research

The main objectives of the research were to:

 

  • Assess reactions to the potential ideas and executions
  • Explore communication for each idea and execution
  • Look at reactions to creative executions
  • Understand how motivating these were to R&M smokers
  • And how they would encourage R&M smokers to use or consider their LSSS
  • Explore tone of voice

 

Quitting smoking 'cold turkey' and barriers to using support: Qualitative research

The aim of this research was to:

  • Explore “cold turkey as a method” – in particular, the different meanings, connotations and terminology used around it and why smokers choose it
  • Explore the broader quitting context – understanding smokers’ quitting journeys, awareness and perceptions of different quitting smoking methods
  • Understanding smokers’ quitting histories – their first and subsequent quit attempts
  • Understand the role of the NHS within this, and any perceived gaps in support available

Smokefree brand research

The main research objectives were to:

  • Explore how to create an effective communications program which positively influences and engages an R&M target
  • Explore how best to evolve Smokefree into a brand which can lead the positive cause
  • Determining existing associations with Smokefree
  • Exploring how Smokefree might lead the positive cause