If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Contraception and Sexual Health: Qualitative research

  1. Identify current levels of knowledge and understanding, reasons for not using contraception and attitudes to sexual health.
  2. Use the research results to inform social marketing communications.

Young people's and their health: Research to inform the development of a specific health micro-site

The research objectives were to explore young people’s reactions to:

  • the concept of a micro-side aimed specifically at people in Humberside
  • a sexual health poster encouraging them to ‘Text SAM’ or access the micro-site directly
  • the relative effectiveness of a range of posters in terms of impact, appeal, relevance, etc.
  • the appeal and relevance of a screenshot from the micro-site.

To provide context, young people’s attitudes to sexual health and health in general were briefly explored.

Physical activity: Consumer insight

In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:

Children and young people who use weight management services: Qualitative research

The aim of the project was to:

  • Prevent year-on-year weight gain and to achieve weight loss that results in health benefits within the children and young people of Kirklees.

The research aim was to:

  • Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.

Within this aim, the research objectives were to:

Experiences and attitudes towards obesity: Exploratory research

Research objectives were to understand:

  • Current behaviour around diet and activity
  • Attitudes to losing weight
  • Needs/ preferences about initiatives to help weight loss in Halifax: what should Healthy Halifax be?

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women’s behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

'Strength to change' - male perpetrators of domestic violence: Qualitative research

This research aimed to inform the social marketing campaign planned for Hull, which is underpinned by three key objectives:

  • To increase the safety of women and children in Hull affected by domestic violence.
  • To develop a model for engaging with perpetrators of domestic violence in a proactive and productive manner.
  • To evidence, through the implementation of a robust and longitudinal evaluation process, a reduction in incidence and type of domestic violence offending/re offending in Hull.

'Strength to change' - male perpetrators of domestic violence: Evaluation report

The main objectives of this evaluation were to ensure that the advertising strategy was on track and make recommendations to fine-tune either the creative strategy or media strategy, if required.

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Breastfeeding: Qualitative research

  1. Identify key target population in Doncaster who are less likely to breastfeed.
  2. Identify the barriers to breastfeeding, and explore how these could be reduced. Specifically, to explore:
  • the environmental and cultural issues around breastfeeding in Doncaster, including the influence of family and friends  
  • the sources of information and education about breastfeeding and what the most effective forms of communication are
  • the experiences of the practical help and support offered to new mothers by the NHS and other agencies