If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Encouraging higher risk drinkers to reduce consumption to safer levels: Campaign report

There were 4 key objectives for this research:

  1. To explore a range of propositions to determine a core proposition territory for the social marketing campaign 
  2. To explore and evaluate creative routes to determine the most effective route (including health harm messages) 
  3. To evaluate the most appropriate channels and brands for the messages 
  4. To evaluate the role of further information and support (including the customer relationship management journey)

Young people Alcohol Segmentation: Scoping study

The specific research objectives were:

  1. To validate understanding around young people and parents and alcohol
  2. To understand the relationship between attitudes and motivations associated with alcohol consumption behaviour for both children/young people and parents/carers
  3. Provide baseline data for KPIs in terms of attitudes and behaviour for future tracking during the lifetime of the programme
  4. To understand whether and how the attitudes and behaviours of children/young people and parents/carers are related within the same household

Pilot interventions to increase the number of 18-24 year-olds carrying condoms: Evaluation research

To explore, through test activity in a pilot location, what interventions could increase the level of condom carrying amongst 18- to 24-year-olds. The strategy for the test is based on optimising carrying of condoms through:

  • Demonstrating that carrying a condom has currency/benefits
  • Distributing condoms for free

The overall objectives of this research were to demonstrate:

Contraception among 16+ women: Qualitative research with healthcare providers

The overall objective of the research was to inform decisions about the type and nature of marketing activity which should be undertaken in this field so that the service available to contraception users can be improved, and provision of the widest possible range of contraception options, including LARCs, effected.

Achieving this objective involved exploring:

 

Healthy foundations lifestage segmentation: Quantitative research report

This research consisted of a quantitative segmentation followed up by qualitative research.  The objectives of the quantitative research were to develop a fully robust and quantified, strategic and holistic population based health segmentation for England.

Contraception among 16+ women: Qualitative research with users

The overall objective of the research with users was to understand the myths, knowledge and attitudes held by 16+ women (and males who influence their decisions) in relation to every form of contraception, identifying gaps or inaccuracies in their knowledge and seeking potential ways to motivate usage. In addition, the research needed to explore the acceptability amongst this audience of “double Dutch” – using a condom as well as another method of contraception, as a method of protecting against pregnancy and STIs.

Achieving these objectives involved exploring:

HPV attitudinal research

The overall research objectives were:

  • to understand how to most effectively communicate with 15-18 year old girls regarding the continuous catch up programme (Wave 1)
  • to understand the experiences of the immunisation programme and associated communications (Waves 2 and 3)

Chlamydia screening providers: Qualitative research

The overall objective of the research was to understand what will ‘move and motivate’ screening sites to proactively offer screening to young adults to the level required to meet targets (including capacity needs and needs for building in self-reliance and sustainability).

Sexual health 'retail therapy' pilot: Evaluation research

The main objective was to evaluate initial “design and content” ideas for the pilot to assist the development of intervention activity/processes that are as effective as possible.