One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Healthy foundations lifestage segmentation: Quantitative research report

This research consisted of a quantitative segmentation followed up by qualitative research.  The objectives of the quantitative research were to develop a fully robust and quantified, strategic and holistic population based health segmentation for England.

National child measurement programme: Desk research

The purpose of this report is to clearly list the types of questions that parents of children in Reception and Year 6 are likely to ask a health professional if concerned about their child’s result.

Quitting smoking 'cold turkey' and barriers to using support: Qualitative research

The aim of this research was to:

  • Explore “cold turkey as a method” – in particular, the different meanings, connotations and terminology used around it and why smokers choose it
  • Explore the broader quitting context – understanding smokers’ quitting journeys, awareness and perceptions of different quitting smoking methods
  • Understanding smokers’ quitting histories – their first and subsequent quit attempts
  • Understand the role of the NHS within this, and any perceived gaps in support available

Contraception among 16+ women: Qualitative research with users

The overall objective of the research with users was to understand the myths, knowledge and attitudes held by 16+ women (and males who influence their decisions) in relation to every form of contraception, identifying gaps or inaccuracies in their knowledge and seeking potential ways to motivate usage. In addition, the research needed to explore the acceptability amongst this audience of “double Dutch” – using a condom as well as another method of contraception, as a method of protecting against pregnancy and STIs.

Achieving these objectives involved exploring:

Employer and employees perceptions about smoking: Qualitative research

The primary role for research among employers was:

  • To understand the level of appetite amongst different types of Employers to provide workplace support for the employees
  • To understand key audiences to target and key decision-making dynamics
  • To understand the most effective way of engaging Employers

The primary role for research among employees was:

  • To understand employees’ attitudes to work place initiatives
  • To understand the best way to engage employees

Respiratory and hand health among mothers: Qualitative research

The overall purpose of the research was to examine reactions of the target audience to the creative ideas against the campaign objectives and ascertain their potential to prompt the desired response.

Extending maternity choices: Insight desk research

The overall aim was to synthesise the current evidence on the knowledge and attitudes in relation to choices in maternity provision.  Within this aim, the review was required to address the following objectives:

Alcohol self-help pilot project: Evaluation research

There were two sets of research objectives as follows:

Responder sample:

Patient choice research amongst ethnic minorities: Qualitative research

The main research objective was to provide deeper insight into awareness and understanding of patient choice amongst different ethnic minority groups. 

More specifically, the research aimed to:

  • Map the patient decision making process from the point of referral to their actual hospital appointment
  • Explore views of the existing campaign message and information materials in terms of style, tone, language, channels, imagery etc.