One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

South Asian sexual health: Scoping study

The main objective for the scoping study amongst stakeholders was to provide insight into the attitudes and behaviour amongst young South Asians. More specifically, to gauge:

general attitudes to sex, sexual health and condoms;
current sexual behaviour amongst this target group and likely condom usage;
what types of interventions could create behaviour change;
whether further research is required to test hypotheses directly with the target group.

Childhood obesity: Qualitative research with parents

Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.

To develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
To evaluate whether the concept resonated with the target audience (families with children under 11 years old from groups known to be most at risk of obesity).

Adult sexual health campaign: Evaluation research (wave 2)

The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals:

FRANK: Evaluation with those who work with children and young people

The broad objectives of the research were to explore the extent to which front line workers involved with looked-after children and young people feel that FRANK:

Childhood obesity: Desk research

To inform the selection of the most effective interventions to halt the growth in obesity in children, the DH commissioned this research looking into the evidence for the causes of obesity in this age group.

In particular, the DH wish to understand:

Obesity care materials: Qualitative research

The overall research aim was to test two design routes for “The Weight Loss Guide”

Specific aims:

to help establish the positioning likely to be most widely motivating in encouraging take-up of the service
to make recommendations for the implementation of the chosen creative route
to identify motivating elements to help refine executions

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation are to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims are:

Ruthinking.co.uk campaign: Evaluation research

Specific objectives of the research were to:

develop a user profile of individuals visiting the RUThinking.co.uk website
determine reasons for visiting
establish what visitors thought of the site and how it could be improved
investigate requirements for future services.

Adult sexual health campaign: Creative development research

The overall objective of the research was to pre-test the creative materials (five press executions and one radio advert) designed for the campaign. Specific research objectives focussed on evaluating and exploring the creative materials in terms of:

Impact, appeal and interest generated
Comprehension of message
Accessibility and relevance for target group
Credibility and involvement/persuasiveness
Language and tone of voice
Detailed views on style, design format and content

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation were to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims were:

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