In 2006, Brent Council was spending approximately £450,000 a year cleaning up graffiti. A review by Brent’s Anti-Social Behaviour Steering Group led to the formation in 2007 of the Brent Graffiti Partnership Board, a multi-agency partnership aimed at reducing graffiti in the borough.
To tackle higher rates of smoking common in more deprived areas of Southwark borough, NHS Southwark sought to recruit smokers from these areas into the Stop Smoking Service, where they would be more likely to quit successfully than if they went cold turkey.
In 2005/06 Tower Hamlets had one of the lowest breast screening rates in England. To tackle this, NHS Tower Hamlets took a whole systems approach to ensure that the breast screening process was client-focused.
NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.
Travel Sutton aimed to encourage a whole community to cycle, walk or use public transport for some of their trips. Funded by Transport for London and delivered in partnership with Sutton Council, the 3-year programme challenged the 184,500 residents of the London Borough of Sutton to reduce car use and traffic congestion.
South East London Cancer Network’s Spot of Sun campaign aimed to raise awareness of the risk factors associated with the development of skin cancer and the early signs of skin cancer, and to promote risk-modifying behaviour among four at-risk groups: sunbed users, young male sun lovers, over-50 male sun lovers, and parents of school-age children.
Run as a partnership between the London Sustainability Exchange and Thames Water, Hinduism and H2O aimed to promote water conservation with Hindu communities in East London, by making the link between scripture and sustainable consumption.
This project was the third part of a social marketing campaign commissioned by The Modernisation Initiative, a three-year programme funded by Guy's and St Thomas' Charity to improve healthcare in Lambeth and Southwark. The project aimed to encourage blood pressure checks among white men aged 35 to 65.
This project aimed to increase the number of routine and manual smokers accessing and quitting with NHS Stop Smoking Services in Evelyn ward. It estimated to have the highest smoking prevalence and highest indices of multiple deprivation in the London borough of Lewisham.