The NSMC has worked with leading health economists and NICE to develop a suite of online tools which will help practitioners and commissioners to calculate the value for money of their social marketing and behaviour change programmes. The tools are downloadable and are developed in Excel, so they can be personalised by local teams to reflect local issues, audiences and costs.
The tools have two important uses:
The tools go beyond costs to the NHS, to include wider societal costs. For example, designers of stop smoking programmes will be able to find out the money saved by individuals from stopping smoking, the cost to the local fire service, the extent of gains to employers from reduced employee absences, and so on.