Dr. Rowena Merritt
Rowena is the Head of Research at The NSMC, affiliate Professor at the University of South Florida and a Research Fellow at the University of Kent. Rowena has over ten years of experience conducting research and evaluating behaviour change projects.
In her position at The NSMC, Rowena managed England's first multi-trial application of social marketing involving ten learning demonstration sites across England, each focused on a different topic or audience. Dr Merritt also worked with national stakeholders to manage the implementation of the Department of Health's national social marketing strategy.
In recent years, Rowena developed a number of HIV prevention programmes and conducted formative research in Laos and the Philippines to support the implementation of the WHO Regional Action Plan.
Rowena' s Doctorate, gained in 2006, explores the use of social marketing techniques to improve clinical outcomes for depressed patients.