We are The NSMC – the social marketing experts. But we don't just use our expertise to deliver world-class services for our clients. We're committed to sharing best practice through our resources and tools. 

Planning guide and toolkit

Our practical Social marketing planning guide will help you develop, plan and deliver behaviour change projects that work. 

Value for Money tools

The NSMC's downloadable Value for Money tools will help you calculate the cost-effectiveness of social marketing and behaviour change programmes. 

Social marketing case studies

Find out more about effective behaviour change projects in action in our portfolio, and in our database of fully-researched and benchmarked social marketing case studies: ShowCase

One Stop Shop

The health research One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities. 

Starter for Ten

Developed by leading social marketing academics with real-world experience, Starter for 10 offers a set of flexible teaching and course materials for use in both undergraduate and master's programmes.


The NSMC shares social marketing best practice through reports and publications, many of them available for free download. Our most popular resource is the introductory Big Pocket Guide to Social Marketing, but you can browse all our publications online.

What resources do YOU need?

We can also create tailored flexible, intuitive resources that will empower your colleagues and build your in-house capability. To find out how we can help build tools to help your organisation, contact Patrick Ladbury patrick.ladbury@thensmc.com.

At the forefront...

The NSMC is at the forefront of social marketing thinking.

Katherine Wilson - Senior Communications Implementation Manager, National Patient Safety Agency

Social Marketing Casebook

The first dedicated collection of social marketing case studies from around the world.

Social Marketing Casebook

Order online from Sage, or from Amazon.