If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Satisfaction with maternity services in London among seldom heard audiences: Qualitative research

Government policy outcomes for maternity are dependent on the successful engagement of and support provided to women and their partners before, during and after pregnancy and birth. Quantitative evidence suggests that satisfaction with maternity care is lower in NHS trusts in London than in other parts of England: in fact 19 of 27 of London-based trusts have been identified as ‘least well performing’.

Smokefree pregnancy toolkit: Evaluation research

The overall purpose of the research was to examine users’ and non-users’ expectations and views of the toolkit as a whole, and their views and use of each item.

'How to be heard' - public engagement with the NHS: Qualitative research

The overarching objective of the research was to explore the content and channels for the planned How to be Heard guide. In more detail the research objectives were to: • Gauge understanding and current awareness of existing information • Establish positioning and messaging: looking at three different levels of content and exploring reactions towards tone of voice • Consider all delivery channels: exploring as many channels as possible.

Violence against frontline NHS staff: Qualitative research

The overall aim of this research was to enhance the NHS Security Management Service’s understanding of the ways in which NHS frontline staff experience violence from the public and patients. This is so it is better placed to respond to these challenges with effective and efficient preventive measures. The research captured information about both verbal abuse and verbal threats towards staff, as well as incidents of physical violence.

The specific objectives of this research were to:

Awareness and understanding of social enterprise within the health and social care sector: Qualitative research

To examine awareness and understanding of social enterprise amongst key audiences, as well as attitudes to and interest in social enterprise. In particular:

  • The initial motivations and triggers to setting up a social enterprise
  • The defining characteristics of those setting up social enterprises
  • The key barriers and hurdles to setting up a social enterprise

To explore awareness and understanding of the ‘Right to Request’ process amongst key audiences. In particular:

To what degree can government alter public attitudes towards their own general health? Qualitative research

The research aimed to address the following issues:

  • Understanding what helps with bringing about behaviour change
  • Understanding what has, in the past, helped people to change their health behaviours and why
  • What would help, why and who should deliver it
  • Are attitudes based on rational thinking or decision-making? 
  • Are effective responses likely to be based on tapping into people’s emotional responses or instinct?
  • Do people tend to go for ‘default’ options, as behavioural economists sometimes argue?

The role of state: Qualitative research into the perceptions of the state regarding the health and wellbeing of its citizens

The key objective for the research was to examine and establish perceptions of the role and reach of the State in the health and wellbeing of its citizens.

Respondents were recruited to represent a range of variables: socio-economic group, age, lifestage and gender.

Key questions included:

 

  • ‘What is the role of the State in your health and wellbeing currently?’ (a descriptive measure of the State’s role)
  • ‘What should be the role of the State in your health and wellbeing in the future?’ (a prescriptive measure)

 

Patient choice research amongst ethnic minorities: Qualitative research

The main research objective was to provide deeper insight into awareness and understanding of patient choice amongst different ethnic minority groups. 

More specifically, the research aimed to:

  • Map the patient decision making process from the point of referral to their actual hospital appointment
  • Explore views of the existing campaign message and information materials in terms of style, tone, language, channels, imagery etc.

Information for the public about PCTs: Qualitative research

The research was intended to explore understanding of messages about PCTs. In particular:

  • what do people know about PCTs and what do they want to know?
  • what language should be used to help people understand the role and function of PCTs?
  • how interested are people in becoming more involved in shaping their local health system?

Adult sexual health campaign: Qualitative research among stakeholders

The core objective of the research was to inform the development of the campaign and its delivery to the public. Specifically, the research set out to explore: