If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Reducing obesity among students aged 16-24: Programme evaluation

The social marketing objectives of the programme were to achieve:

  • A halt in the year-on-year rise in overweight and obesity levels within16- to 24-year-olds
  • Movement of the target group from sedentary behaviour to more active behaviour
  • Exchange of unhealthy food for quick and healthy food options

The objective of this evaluation was to understand the effectiveness of the interventions that were implemented to achieve these social marketing objectives.

MMR vaccine and parental views: Qualitative research

  1. To explore the factors that influence and motivate parents in respect of their decision to have their children immunised against MMR, particularly from hard to reach groups.
  2. The research to be used as the basis for a strategy for a local MMR social marketing campaign.

Urgent care service: Qualitative research

Research is required to assess the key messages and communication routes to:

  • Increase awareness of the service
  • Encourage usage
  • Ensure the correct usage of the service

Research is also required to:

Illicit tobacco: Qualitative research

  • To gain insight in to Barnsley residents who buy and sell cheap and illicit tobacco
  • To explore attitudes to buying and selling cheap and illicit tobacco
  • To measure the scale of the cheap and illicit tobacco problem in Barnsley
  • To clearly identify and define market segments within the target audience
  • To identify potential triggers, motivators and barriers to behaviour change

Physical activity: Consumer insight

In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:

Nutrition and oral health of vulnerable and at risk older people: Research report

  1. To understand the key factors that have a significant impact on the nutrition, oral and dental health of two communities – older, isolated people in Totley & Dore and older members of the Pakistani community in Darnall.
  2. Establish the most appropriate and potentially effective channels for communicating with older people about their nutritional and oral health needs.
  3. Understand the key issues and barriers to behavioural change.

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women’s behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

Reducing the number of falls among the elderly: Research report

The objective of the quantitative analysis was to identify and profile key target audiences in Doncaster who are at most risk of falling.

The objectives of the focus groups were to explore: