One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

'How to be heard' - public engagement with the NHS: Qualitative research

The overarching objective of the research was to explore the content and channels for the planned How to be Heard guide. In more detail the research objectives were to: • Gauge understanding and current awareness of existing information • Establish positioning and messaging: looking at three different levels of content and exploring reactions towards tone of voice • Consider all delivery channels: exploring as many channels as possible.

Social care workers and the swine flu vaccination: Qualitative research

The research was designed to understand: • Awareness and knowledge of Pandemic flu/Swine Flu • Levels of concern about Pandemic flu • Changes in RHH behaviour & other procedures since the start of Swine Flu • How information is currently disseminated and any gaps • Current information sources and their credibility / trustworthiness • Knowledge of and attitudes towards the Swine Flu vaccination • Barriers to take-up of the vaccination • Attitudes to proposed and existing communications.

Child internet safety campaign: Creative research

The detailed objectives of the research were to identify: • The most powerful, memorable and actionable expression of the behavioural code • The most engaging and motivating creative idea and execution across print, online, radio and participative executions • The most relevant and informative messages to ignite behaviour change.

Violence against frontline NHS staff: Qualitative research

The overall aim of this research was to enhance the NHS Security Management Service’s understanding of the ways in which NHS frontline staff experience violence from the public and patients. This is so it is better placed to respond to these challenges with effective and efficient preventive measures. The research captured information about both verbal abuse and verbal threats towards staff, as well as incidents of physical violence.

The specific objectives of this research were to:

Attitudes to Dementia: Qualitative research

The overall research objective was to gather general public feedback to be used to inform and develop a strategy to address the issue of dementia and the stigma and discrimination which surround it.

More specifically, the research addressed the following requirements:

  • Understand the knowledge, attitudes, reactions and feelings towards people with dementia and the disease itself 
  • Determine the reasons for negative attitudes and feelings towards dementia, and people with dementia

Awareness and understanding of social enterprise within the health and social care sector: Qualitative research

To examine awareness and understanding of social enterprise amongst key audiences, as well as attitudes to and interest in social enterprise. In particular:

  • The initial motivations and triggers to setting up a social enterprise
  • The defining characteristics of those setting up social enterprises
  • The key barriers and hurdles to setting up a social enterprise

To explore awareness and understanding of the ‘Right to Request’ process amongst key audiences. In particular:

To what degree can government alter public attitudes towards their own general health? Qualitative research

The research aimed to address the following issues:

  • Understanding what helps with bringing about behaviour change
  • Understanding what has, in the past, helped people to change their health behaviours and why
  • What would help, why and who should deliver it
  • Are attitudes based on rational thinking or decision-making? 
  • Are effective responses likely to be based on tapping into people’s emotional responses or instinct?
  • Do people tend to go for ‘default’ options, as behavioural economists sometimes argue?

Patients' attitudes towards sharing medical data for research: Desk research

Rapid review of academic and market research literature on the general public’s opinions on:

  • Their data being accessed by the Government for research;
  • Their medical data being accessed, so that they can be invited to participate in relevant health research; and
  • Their medical data being used for health research

 

Shingles vaccine: Qualitative research to inform the introduction of the Herpes Zoster vaccine and communications to encourage its take-up

The research was required to explore:

  • public understanding and views of shingles
  • reactions to the idea of a vaccine
  • how people relate it to the flu jab and other injections
  • the barriers to take-up
  • the benefits and motivations
  • the views of nurses