One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Patient choice research amongst ethnic minorities: Qualitative research

The main research objective was to provide deeper insight into awareness and understanding of patient choice amongst different ethnic minority groups.

More specifically, the research aimed to:

Map the patient decision making process from the point of referral to their actual hospital appointment
Explore views of the existing campaign message and information materials in terms of style, tone, language, channels, imagery etc.

Information for the public about PCTs: Qualitative research

The research was intended to explore understanding of messages about PCTs. In particular:

what do people know about PCTs and what do they want to know?
what language should be used to help people understand the role and function of PCTs?
how interested are people in becoming more involved in shaping their local health system?

Childhood obesity: Qualitative research with parents

Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.

To develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
To evaluate whether the concept resonated with the target audience (families with children under 11 years old from groups known to be most at risk of obesity).

Obesity care materials: Qualitative research

The overall research aim was to test two design routes for “The Weight Loss Guide”

Specific aims:

to help establish the positioning likely to be most widely motivating in encouraging take-up of the service
to make recommendations for the implementation of the chosen creative route
to identify motivating elements to help refine executions

'Sexwise': Caller satisfaction survey report

This survey aimed to evaluate the current level of caller satisfaction and to compare this with the previous surveys. Callers to the Helpline were asked to take part in a short interview with an independent interviewer after completing their conversation with the Sexwise adviser.

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation were to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims were:

Teenage pregnancy in London: Campaign tracking survey

To measure awareness and recognition of the communications
To investigate understanding of the message of the communications and perceived relevance of these messages
To track changes in broad attitudes to sexual behaviour and especially those relating to the specific campaign messages

Adult sexual health campaign: Qualitative research among stakeholders

The core objective of the research was to inform the development of the campaign and its delivery to the public. Specifically, the research set out to explore:

Youth facing websites: Qualitative research

The business objective for this research was to provide evidence to inform a decision on whether the websites for two campaigns (“Know Your Limits” – alcohol campaign and “Condoms: Essential Wear” – sexual health campaign) could feasibly be incorporated into a potential ‘Youth Portal’ site. The Youth Portal site would potentially contain information on various topics from government departments. The overarching research objective was to understand the strengths and weaknesses of hosting information on a potential portal-type website, compared to the current arrangements.

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