If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Smoking in Pregnancy and Early Years: Social Marketing Project Report

To explore what it is like to be a pregnant smoker in Stoke on Trent;

•   identify the factors that influence the behaviour of pregnant smokers in Stoke on Trent;

•   develop a better understanding of the barriers to accessing existing services;

•   improve our communications with key stakeholders who could influence women who were smoking in pregnancy; and

•   to review and redesign the “Quit for a New Life” Stop Smoking Service based on customer insight and develop an intervention that meets the needs of the client group.

Young people and their health: Qualitative research

Not specified, but appear to have been to explore young people’s awareness, attitudes and behaviours with regard a number of health-related topics, including:

  • diet and exercise
  • weight
  • emotional health
  • bullying
  • smoking
  • alcohol
  • drugs

Teen pregnancy: Qualitative research with teenage mothers

The main objective of the research was to explore how young women responded to finding out they were pregnant, who they talked to, who supported them, and how their behaviours were influenced by local services, including access to sex education and contraception advice.

Specific objectives were to explore:

Project C Card. Research Presentation. Prepared for Teen Pregnancy Team, Wakefield PCT.

Research was required to find out primarily where young people would prefer to access free condoms, but to also explore the mechanics of how they want to access them and what types of condoms they would like to be made available as well as how awareness of the scheme should be raised.

Contraception and Sexual Health: Qualitative research

  1. Identify current levels of knowledge and understanding, reasons for not using contraception and attitudes to sexual health.
  2. Use the research results to inform social marketing communications.

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women’s behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

Teenage pregnancy and the workforce: Qualitative research

The overall aim of the research was to understand the workforce’s perceptions of issues faced by young people as well as current approaches to sex education and issues surrounding teenage pregnancy. More specifically: 1. To understand what the workforce see as the problems, issues and norms surrounding teenage pregnancy; 2. To explore what the workforce believe is their role and contribution to the solution of teenage pregnancy and promotion of sexual health; 3. To understand what resources and solutions can most effectively meet workers’ needs throughout the network.

'Got it Covered' - summer condom pilot: Campaign tracking research

The overall aim of the 2010 research was to measure the effectiveness of the Got it Covered campaign in Liverpool and Bristol.

Contraception among 16+ women: Qualitative research with healthcare providers

The overall objective of the research was to inform decisions about the type and nature of marketing activity which should be undertaken in this field so that the service available to contraception users can be improved, and provision of the widest possible range of contraception options, including LARCs, effected.

Achieving this objective involved exploring:

 

Contraception among 16+ women: Qualitative research with users

The overall objective of the research with users was to understand the myths, knowledge and attitudes held by 16+ women (and males who influence their decisions) in relation to every form of contraception, identifying gaps or inaccuracies in their knowledge and seeking potential ways to motivate usage. In addition, the research needed to explore the acceptability amongst this audience of “double Dutch” – using a condom as well as another method of contraception, as a method of protecting against pregnancy and STIs.

Achieving these objectives involved exploring: