If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Reducing smoking prevalence in Brinnington, Stockport: Scoping report

The aim of this study was to gather exploratory data to inform a social marketing intervention to increase smoking cessation attempts in Brinnington by increasing quit attempts through NHS-run cessation services.

· Overall, the focus was on building a picture of the current services and reasons for their limited success.

· Recommendations will be made for possible changes and development of cessation services to make them more consumer-oriented.

· Key consumer insight will also be presented which may be able to inform future social marketing interventions.

Smoking in Lewisham: Scoping report

 

· Using national and local statistics, identify key target audiences that social marketing activity should focus on

· Identify key behavioural influences among target audiences

· Review existing interventions for Stop Smoking Services

· Review potential key stakeholders for the project

· Preliminarily segment the target audience

 

 

 

 

Smoking in Pregnancy and Early Years: Social Marketing Project Report

To explore what it is like to be a pregnant smoker in Stoke on Trent;

•   identify the factors that influence the behaviour of pregnant smokers in Stoke on Trent;

•   develop a better understanding of the barriers to accessing existing services;

•   improve our communications with key stakeholders who could influence women who were smoking in pregnancy; and

•   to review and redesign the “Quit for a New Life” Stop Smoking Service based on customer insight and develop an intervention that meets the needs of the client group.

Young people and their health: Qualitative research

Not specified, but appear to have been to explore young people’s awareness, attitudes and behaviours with regard a number of health-related topics, including:

  • diet and exercise
  • weight
  • emotional health
  • bullying
  • smoking
  • alcohol
  • drugs

Illicit tobacco: Qualitative research

  • To gain insight in to Barnsley residents who buy and sell cheap and illicit tobacco
  • To explore attitudes to buying and selling cheap and illicit tobacco
  • To measure the scale of the cheap and illicit tobacco problem in Barnsley
  • To clearly identify and define market segments within the target audience
  • To identify potential triggers, motivators and barriers to behaviour change

Smoking cessation services for R+M male workers: Exploratory research

  • Explore the distinct needs, attitudes and behaviours of the target group, and barriers and motivators to their accessing of services.
  • Identify current gaps in service provision.
  • Make recommendations on the future develop of smoking cessation services in Sheffield, and specifically:
  • Recommend a plan for a successful and sustainable local social marketing strategy, responsive to client needs.

Smoking cessation services: Qualitative research

To pre-test ideas for a social marketing intervention aimed at engaging with Rotherham smokers to encourage them to quit smoking with the aid of the Rotherham Stop Smoking Service.

Smoking cessation materials: Pre-testing research

To pre-test communication materials for a reducing smoking/quit smoking direct marketing intervention aimed at Rotherham’s smokers in terms of impact, relevance, and appeal.

Smoking: Qualitative insight

  • Identify and profile the key target audiences in Doncaster who are most likely to smoke and who are most likely to want to quit smoking.
  • Explore the current lifestyle and behaviour of participants, including previous quit attempts.
  • Explore awareness, perceptions and experiences of NHS stop smoking products and services
  • Explore experiences of quitting using the Doncaster Stop Smoking Service (post “mystery shopping”)
  • Explore experiences of the service, and provide guidance on possible improvements

Young people's and their health: Research to inform the development of a specific health micro-site

The research objectives were to explore young people’s reactions to:

  • the concept of a micro-side aimed specifically at people in Humberside
  • a sexual health poster encouraging them to ‘Text SAM’ or access the micro-site directly
  • the relative effectiveness of a range of posters in terms of impact, appeal, relevance, etc.
  • the appeal and relevance of a screenshot from the micro-site.

To provide context, young people’s attitudes to sexual health and health in general were briefly explored.