If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

National child measurement programme: Desk research

The purpose of this report is to clearly list the types of questions that parents of children in Reception and Year 6 are likely to ask a health professional if concerned about their child’s result.

Childhood obesity: Qualitative research with key ethnic minority groups

  • The primary research objective was to provide a detailed understanding of cultural issues and the impact of these on awareness, knowledge and attitudes towards healthy eating and physical exercise amongst the key ethnic minority audiences identified.

More specifically, there was a need to understand real behaviour with regard to eating a healthy diet and taking physical exercise and, in particular, understanding of:

1. Current awareness and understanding of:

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

  • to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
  • to identify the route with the greatest potential to change attitudes and behaviour,
  • to inform the development of this route

Among midwives:

  • to evaluate these materials and those aimed at midwives.

Baby and toddler nutrition: Qualitative research with key ethnic minority groups

The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.

More specific research objectives were identified to facilitate understanding of:

Childhood obesity: Qualitative research with parents

Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.

  • To develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
  • To evaluate whether the concept resonated with the target audience (families with children under 11 years old from groups known to be most at risk of obesity).

Childhood obesity: Desk research

To inform the selection of the most effective interventions to halt the growth in obesity in children, the DH commissioned this research looking into the evidence for the causes of obesity in this age group.

In particular, the DH wish to understand:

Obesity care materials: Qualitative research

The overall research aim was to test two design routes for “The Weight Loss Guide”

Specific aims:

  • to help establish the positioning likely to be most widely motivating in encouraging take-up of the service
  • to make recommendations for the implementation of the chosen creative route
  • to identify motivating elements to help refine executions

National child measurement programme: Qualitative research

  • Understand how parents want the information about their child's weight presented to them
  • Identify concerns parents may have about the information within the letters and leaflets
  • Gauge understanding of the content and meaning of the information in terms of the National Child Measurement Programme [NCMP] programme, where to go for further information and the healthy living tips
  • Understand what expectations parents have as a result of receiving the letters

Child obesity: Segmentation research

The main purpose of the project is to quantify the segments of parents of children aged 2-10 in terms of their attitudes to healthy eating and physical activity, and the behaviours (positive or negative) they demonstrate within these areas, considering socio-economic, ethnic, and geographic differences.

Research with key BME communities around childhood obesity: Qualitative research

The purpose of this study was to provide practical guidelines on developing culturally appropriate interventions targeted at priority ethnic minority communities. It looked at understanding by the Black African, the Bangladeshi and the Pakistani communities in terms of:

  • The issues relevant to obesity, such as eating a healthy diet and taking physical exercise, risks of childhood obesity and sources of information on these
  • Current eating and physical activity behaviours
  • How it would be possible to change behaviour