One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Beating Cervical Cancer: Campaign tracking survey 2009/10

The objectives of the research were to understand the impact of the campaign in terms of:

  • Awareness of the virus and vaccination
  • Favourability towards the vaccination
  • Mothers’ and daughters’ concerns
  • Recall of and favourability towards the campaign elements
  • Message take-out from the campaign

Encouraging higher risk drinkers to reduce consumption to safer levels: Campaign report

There were 4 key objectives for this research:

  1. To explore a range of propositions to determine a core proposition territory for the social marketing campaign 
  2. To explore and evaluate creative routes to determine the most effective route (including health harm messages) 
  3. To evaluate the most appropriate channels and brands for the messages 
  4. To evaluate the role of further information and support (including the customer relationship management journey)

Awareness and understanding of social enterprise within the health and social care sector: Qualitative research

To examine awareness and understanding of social enterprise amongst key audiences, as well as attitudes to and interest in social enterprise. In particular:

  • The initial motivations and triggers to setting up a social enterprise
  • The defining characteristics of those setting up social enterprises
  • The key barriers and hurdles to setting up a social enterprise

To explore awareness and understanding of the ‘Right to Request’ process amongst key audiences. In particular:

Young people Alcohol Segmentation: Scoping study

The specific research objectives were:

  1. To validate understanding around young people and parents and alcohol
  2. To understand the relationship between attitudes and motivations associated with alcohol consumption behaviour for both children/young people and parents/carers
  3. Provide baseline data for KPIs in terms of attitudes and behaviour for future tracking during the lifetime of the programme
  4. To understand whether and how the attitudes and behaviours of children/young people and parents/carers are related within the same household

To what degree can government alter public attitudes towards their own general health? Qualitative research

The research aimed to address the following issues:

  • Understanding what helps with bringing about behaviour change
  • Understanding what has, in the past, helped people to change their health behaviours and why
  • What would help, why and who should deliver it
  • Are attitudes based on rational thinking or decision-making? 
  • Are effective responses likely to be based on tapping into people’s emotional responses or instinct?
  • Do people tend to go for ‘default’ options, as behavioural economists sometimes argue?

DEFRA water saving campaign: Evaluation research

The overall aim of the research was to evaluate the success of the water saving campaign, by way of conducting a pre and post campaign measure, with options for conducting further waves of research over the next three to four years.

Specifically, the research assessed:

  • Awareness and recognition of the campaign
  • Attitudes and behaviour towards saving water in the home
  • Differences in awareness and attitudes by segments being targeted from the Defra
  • Attitudinal segmentation

The role of state: Qualitative research into the perceptions of the state regarding the health and wellbeing of its citizens

The key objective for the research was to examine and establish perceptions of the role and reach of the State in the health and wellbeing of its citizens.

Respondents were recruited to represent a range of variables: socio-economic group, age, lifestage and gender.

Key questions included:

 

  • ‘What is the role of the State in your health and wellbeing currently?’ (a descriptive measure of the State’s role)
  • ‘What should be the role of the State in your health and wellbeing in the future?’ (a prescriptive measure)

 

Patients' attitudes towards sharing medical data for research: Desk research

Rapid review of academic and market research literature on the general public’s opinions on:

  • Their data being accessed by the Government for research;
  • Their medical data being accessed, so that they can be invited to participate in relevant health research; and
  • Their medical data being used for health research

 

Contraception among 16+ women: Qualitative research with healthcare providers

The overall objective of the research was to inform decisions about the type and nature of marketing activity which should be undertaken in this field so that the service available to contraception users can be improved, and provision of the widest possible range of contraception options, including LARCs, effected.

Achieving this objective involved exploring:

 

Shingles vaccine: Qualitative research to inform the introduction of the Herpes Zoster vaccine and communications to encourage its take-up

The research was required to explore:

  • public understanding and views of shingles
  • reactions to the idea of a vaccine
  • how people relate it to the flu jab and other injections
  • the barriers to take-up
  • the benefits and motivations
  • the views of nurses