If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Adult sexual health campaign: Evaluation research (wave 2)

The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals:

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation are to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims are:

Ruthinking.co.uk campaign: Evaluation research

Specific objectives of the research were to:

  • develop a user profile of individuals visiting the RUThinking.co.uk website
  • determine reasons for visiting
  • establish what visitors thought of the site and how it could be improved
  • investigate requirements for future services.

Adult sexual health campaign: Creative development research

The overall objective of the research was to pre-test the creative materials (five press executions and one radio advert) designed for the campaign. Specific research objectives focussed on evaluating and exploring the creative materials in terms of:

  • Impact, appeal and interest generated
  • Comprehension of message
  • Accessibility and relevance for target group
  • Credibility and involvement/persuasiveness
  • Language and tone of voice
  • Detailed views on style, design format and content

'Sexwise': Caller satisfaction survey report

This survey aimed to evaluate the current level of caller satisfaction and to compare this with the previous surveys. Callers to the Helpline were asked to take part in a short interview with an independent interviewer after completing their conversation with the Sexwise adviser.

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation were to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims were:

Teenage pregnancy in London: Campaign tracking survey

  • To measure awareness and recognition of the communications
  • To investigate understanding of the message of the communications and perceived relevance of these messages
  • To track changes in broad attitudes to sexual behaviour and especially those relating to the specific campaign messages

Adult sexual health campaign: Qualitative research among stakeholders

The core objective of the research was to inform the development of the campaign and its delivery to the public. Specifically, the research set out to explore:

Condom campaign targeting African people living in England: Qualitative research

To test how well a sexual health advertising campaign (including press adverts, posters, and corresponding leaflets) targeting African people living in England, performed against the following strategic objectives:

Youth facing websites: Qualitative research

The business objective for this research was to provide evidence to inform a decision on whether the websites for two campaigns (“Know Your Limits” – alcohol campaign and “Condoms: Essential Wear” – sexual health campaign) could feasibly be incorporated into a potential ‘Youth Portal’ site. The Youth Portal site would potentially contain information on various topics from government departments. The overarching research objective was to understand the strengths and weaknesses of hosting information on a potential portal-type website, compared to the current arrangements.