If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Increasing school meal uptake in the North East of England: Scoping report

Having previously established the target group for social marketing interventions as parents, in conjunction with head teachers. The objective of this study was to identify attitudes and behaviour patterns in relation to school food and healthy eating amongst this target group.

Happy and healthy in Dudley: Scoping report

This research aimed to:

· Identify the current issue in Dudley regarding fruit and vegetable consumption

· Understand the learning’s from national research

· Outline what is currently known about fruit and vegetable consumption in Dudley

· Conduct primary research looking at peoples knowledge, attitudes and behaviour in relation to fruit and vegetable consumption

· Pre-testing research to develop suitable interventions

‘A Dad’s guide to breastfeeding’: Social Marketing Project Report

Objectives included:

  • Assessing fathers’ knowledge of infant feeding;
  • Gathering information on couples’ feeding intentions before birth and practice when baby born;
  • Evaluating fathers’ confidence in supporting partners’ breastfeeding;
  • The extent and quality of parents’ communication re. breastfeeding;
  • An assessment of the pack’s content, format, design and tone;
  • Parents’ perception of the impact of the pack on initiation and duration of breastfeeding.

Smoking in Pregnancy and Early Years: Social Marketing Project Report

To explore what it is like to be a pregnant smoker in Stoke on Trent;

•   identify the factors that influence the behaviour of pregnant smokers in Stoke on Trent;

•   develop a better understanding of the barriers to accessing existing services;

•   improve our communications with key stakeholders who could influence women who were smoking in pregnancy; and

•   to review and redesign the “Quit for a New Life” Stop Smoking Service based on customer insight and develop an intervention that meets the needs of the client group.

Breastfeeding: Insight report

The main objective for this research was to identify the most appropriate target audience for the proposed campaign and to explore the attitudes and behaviours of those least likely to breastfeed.

Specifically the research was designed to:

Young people and their health: Qualitative research

Not specified, but appear to have been to explore young people’s awareness, attitudes and behaviours with regard a number of health-related topics, including:

  • diet and exercise
  • weight
  • emotional health
  • bullying
  • smoking
  • alcohol
  • drugs

Children and young people who use weight management services: Qualitative research

The aim of the project was to:

  • Prevent year-on-year weight gain and to achieve weight loss that results in health benefits within the children and young people of Kirklees.

The research aim was to:

  • Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.

Within this aim, the research objectives were to:

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women’s behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Breastfeeding: Qualitative research

  1. Identify key target population in Doncaster who are less likely to breastfeed.
  2. Identify the barriers to breastfeeding, and explore how these could be reduced. Specifically, to explore:
  • the environmental and cultural issues around breastfeeding in Doncaster, including the influence of family and friends  
  • the sources of information and education about breastfeeding and what the most effective forms of communication are
  • the experiences of the practical help and support offered to new mothers by the NHS and other agencies