If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Increasing school meal uptake in the North East of England: Scoping report

Having previously established the target group for social marketing interventions as parents, in conjunction with head teachers. The objective of this study was to identify attitudes and behaviour patterns in relation to school food and healthy eating amongst this target group.

‘Up For It’ campaign: Evaluation Report

· Measure awareness, perceptions and engagement of the ‘Up For It’ brand and events

· Measure awareness of other health focused campaigns and whether they had any reported impact upon their lifestyle

· Gauge feedback on the ‘Did You Know?’ leaflet

· Measure perceptions about current health and behaviours relating to their own health, such as frequency of exercise and alcohol consumption

Reducing obesity among students aged 16-24: Programme evaluation

The social marketing objectives of the programme were to achieve:

  • A halt in the year-on-year rise in overweight and obesity levels within16- to 24-year-olds
  • Movement of the target group from sedentary behaviour to more active behaviour
  • Exchange of unhealthy food for quick and healthy food options

The objective of this evaluation was to understand the effectiveness of the interventions that were implemented to achieve these social marketing objectives.

Breastfeeding: Insight report

The main objective for this research was to identify the most appropriate target audience for the proposed campaign and to explore the attitudes and behaviours of those least likely to breastfeed.

Specifically the research was designed to:

Young people and their health: Qualitative research

Not specified, but appear to have been to explore young people’s awareness, attitudes and behaviours with regard a number of health-related topics, including:

  • diet and exercise
  • weight
  • emotional health
  • bullying
  • smoking
  • alcohol
  • drugs

Physical activity: Consumer insight

In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:

Nutrition and oral health of vulnerable and at risk older people: Research report

  1. To understand the key factors that have a significant impact on the nutrition, oral and dental health of two communities – older, isolated people in Totley & Dore and older members of the Pakistani community in Darnall.
  2. Establish the most appropriate and potentially effective channels for communicating with older people about their nutritional and oral health needs.
  3. Understand the key issues and barriers to behavioural change.

Children and young people who use weight management services: Qualitative research

The aim of the project was to:

  • Prevent year-on-year weight gain and to achieve weight loss that results in health benefits within the children and young people of Kirklees.

The research aim was to:

  • Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.

Within this aim, the research objectives were to:

Users of weight management services: Qualitative research

The aim of the project was to:

  • Prevent year on year weight gain and to achieve weight loss that results in health benefits within the adult population of Kirklees.

The research aim was to:

  • Scope the behaviours and motivational issues related to weight management with the chosen target audience to inform current and future weight management provision in Kirklees.

Within these aims, the research objectives were to:

Obesity: Scoping research

Overall aim:

To provide an understanding of the population highlighted as having high levels of obesity and to provide insight on their characteristics, motivations and behaviours to help inform the development of focused interventions and social marketing campaigns.

Detail objectives:

To explore: