One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Evaluation of WOCBA (women of child bearing age) food initiative

The Specific objectives of the research for each of the pilots were to: 1. Describe the pilots as they unfolded, including how participants experienced them, and draw out learning about how implementation can be improved upon when the projects are rolled out 2. Assess the extent to which each of the pilots has achieved its aims, such as changes in attitudes, motivation and behaviours amongst participants 3. Assess the extent to which any unintended outcomes have occurred (both positive and negative) 4.

Child internet safety campaign: Evaluation research

GFK was commissioned by COI and DCSF to assess the effectiveness of the new ‘Click clever, click safe’ campaign amongst both parents and children.

Encouraging parental engagement with their children: Campaign research

The main aim of this research was to evaluate the creative routes against the campaign objectives and to provide recommendations for longer-term developments of the interventions, should further versions be produced in 2010/2011.

Safer Schools Partnership: Understanding the current perception of police involvement in schools and how to make it more positive

The specific research objectives were to provide an understanding of parents’ and young people’s spontaneous reactions and feelings about police presence in schools: • Ascertain what is it they know about police in schools and where/how they get their information • Test a range of messages about SSPs and explored reactions to the messages • Listen out for how parents and children spoke about the topic, including the language and tone they use, helping to understand how to position relevant messages • Explore parents’ and young people’s perceptions of SSPs, once they were given more informat

Young people and Alcohol: Campaign tracking survey 2009-10

The research aimed to evaluate the campaign against its key performance indicators (KPIs) which were agreed before the campaign launch.

Child internet safety campaign: Creative research

The detailed objectives of the research were to identify: • The most powerful, memorable and actionable expression of the behavioural code • The most engaging and motivating creative idea and execution across print, online, radio and participative executions • The most relevant and informative messages to ignite behaviour change.

Beating Cervical Cancer: Campaign tracking survey 2009/10

The objectives of the research were to understand the impact of the campaign in terms of:

  • Awareness of the virus and vaccination
  • Favourability towards the vaccination
  • Mothers’ and daughters’ concerns
  • Recall of and favourability towards the campaign elements
  • Message take-out from the campaign

Young people Alcohol Segmentation: Scoping study

The specific research objectives were:

  1. To validate understanding around young people and parents and alcohol
  2. To understand the relationship between attitudes and motivations associated with alcohol consumption behaviour for both children/young people and parents/carers
  3. Provide baseline data for KPIs in terms of attitudes and behaviour for future tracking during the lifetime of the programme
  4. To understand whether and how the attitudes and behaviours of children/young people and parents/carers are related within the same household

Change4Life convenience stores pilot project: Evaluation research

The broad aim of this research was to gain a deep understanding of the potential of the fresh fruit and vegetable market in deprived areas of the UK.  This understanding could then be used:

  • To inform the future direction of the Change4Life convenience stores project
  • As a tool to encourage the sale of healthy food options by convenience store owners/ managers

Specific objectives were to: