One Stop Shop

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Child development programme: Qualitative research with parents

The research was required to map parents’ needs at the various developmental milestones and to assess how well the current programme meets these needs.

Varicella (chickenpox): Qualitative research on new childhood vaccinations

Qualitative research was commissioned to understand attitudes towards the potential new vaccine, including identifying any potential barriers to take-up, in order to help provide guidance for its introduction and to inform the development of communications around the new vaccine.

Specifically, the objectives of the research were to explore:

National child measurement programme: Desk research

The purpose of this report is to clearly list the types of questions that parents of children in Reception and Year 6 are likely to ask a health professional if concerned about their child’s result.

Childhood obesity: Qualitative research with key ethnic minority groups

The primary research objective was to provide a detailed understanding of cultural issues and the impact of these on awareness, knowledge and attitudes towards healthy eating and physical exercise amongst the key ethnic minority audiences identified.

More specifically, there was a need to understand real behaviour with regard to eating a healthy diet and taking physical exercise and, in particular, understanding of:

1. Current awareness and understanding of:

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
to identify the route with the greatest potential to change attitudes and behaviour,
to inform the development of this route

Among midwives:

to evaluate these materials and those aimed at midwives.

HPV attitudinal research

The overall research objectives were:

to understand how to most effectively communicate with 15-18 year old girls regarding the continuous catch up programme (Wave 1)
to understand the experiences of the immunisation programme and associated communications (Waves 2 and 3)

Baby and toddler nutrition: Qualitative research with key ethnic minority groups

The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.

More specific research objectives were identified to facilitate understanding of:

Childhood obesity: Qualitative research with parents

Qualitative research to inform the development of an obesity prevention concept which would encourage trial and experimentation of healthy foods and resonate with the target audience.

To develop a concept to encourage trial and experimentation of healthy foods by children aged under 11 years old who are at risk of obesity.
To evaluate whether the concept resonated with the target audience (families with children under 11 years old from groups known to be most at risk of obesity).

FRANK: Evaluation with those who work with children and young people

The broad objectives of the research were to explore the extent to which front line workers involved with looked-after children and young people feel that FRANK:

Childhood obesity: Desk research

To inform the selection of the most effective interventions to halt the growth in obesity in children, the DH commissioned this research looking into the evidence for the causes of obesity in this age group.

In particular, the DH wish to understand:

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