If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Reducing smoking prevalence in Brinnington, Stockport: Scoping report

The aim of this study was to gather exploratory data to inform a social marketing intervention to increase smoking cessation attempts in Brinnington by increasing quit attempts through NHS-run cessation services.

· Overall, the focus was on building a picture of the current services and reasons for their limited success.

· Recommendations will be made for possible changes and development of cessation services to make them more consumer-oriented.

· Key consumer insight will also be presented which may be able to inform future social marketing interventions.

Decreasing kerbside drinking among young people in North Tyneside: Scoping report

· To outline patterns and trends of alcohol consumption among young people in England, the North East, and North Tyneside.

· To review the political context in which this intervention on public drinking and young people exists.

· To outline current work in North Tyneside that addresses issues related to alcohol misuse and young people.

· To establish an evidence base of good practice from various other strategies that aimed to address public drinking among young people.

Promoting Chlamydia screening through providers: Evaluation report

· Review existing training materials that aim to encourage and equip providers to offer Chlamydia screening and other related sexual health services

· Develop a ‘gold standard’ training course to help providers develop the confidence and strategies to introduce the topic of Chlamydia screening

· Provide recommendations, based on the project learning, on who should deliver the intervention on an ongoing basis and how it might be communicated to target audiences

 

Smoking in Lewisham: Scoping report

 

· Using national and local statistics, identify key target audiences that social marketing activity should focus on

· Identify key behavioural influences among target audiences

· Review existing interventions for Stop Smoking Services

· Review potential key stakeholders for the project

· Preliminarily segment the target audience

 

 

 

 

‘Up For It’ campaign: Evaluation Report

· Measure awareness, perceptions and engagement of the ‘Up For It’ brand and events

· Measure awareness of other health focused campaigns and whether they had any reported impact upon their lifestyle

· Gauge feedback on the ‘Did You Know?’ leaflet

· Measure perceptions about current health and behaviours relating to their own health, such as frequency of exercise and alcohol consumption

Reducing obesity among students aged 16-24: Programme evaluation

The social marketing objectives of the programme were to achieve:

  • A halt in the year-on-year rise in overweight and obesity levels within16- to 24-year-olds
  • Movement of the target group from sedentary behaviour to more active behaviour
  • Exchange of unhealthy food for quick and healthy food options

The objective of this evaluation was to understand the effectiveness of the interventions that were implemented to achieve these social marketing objectives.

Young people and their health: Qualitative research

Not specified, but appear to have been to explore young people’s awareness, attitudes and behaviours with regard a number of health-related topics, including:

  • diet and exercise
  • weight
  • emotional health
  • bullying
  • smoking
  • alcohol
  • drugs

Teen pregnancy: Qualitative research with teenage mothers

The main objective of the research was to explore how young women responded to finding out they were pregnant, who they talked to, who supported them, and how their behaviours were influenced by local services, including access to sex education and contraception advice.

Specific objectives were to explore:

Smoking: Qualitative insight

  • Identify and profile the key target audiences in Doncaster who are most likely to smoke and who are most likely to want to quit smoking.
  • Explore the current lifestyle and behaviour of participants, including previous quit attempts.
  • Explore awareness, perceptions and experiences of NHS stop smoking products and services
  • Explore experiences of quitting using the Doncaster Stop Smoking Service (post “mystery shopping”)
  • Explore experiences of the service, and provide guidance on possible improvements

Project C Card. Research Presentation. Prepared for Teen Pregnancy Team, Wakefield PCT.

Research was required to find out primarily where young people would prefer to access free condoms, but to also explore the mechanics of how they want to access them and what types of condoms they would like to be made available as well as how awareness of the scheme should be raised.