If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Illicit tobacco: Qualitative research

  • To gain insight in to Barnsley residents who buy and sell cheap and illicit tobacco
  • To explore attitudes to buying and selling cheap and illicit tobacco
  • To measure the scale of the cheap and illicit tobacco problem in Barnsley
  • To clearly identify and define market segments within the target audience
  • To identify potential triggers, motivators and barriers to behaviour change

Teen pregnancy: Qualitative research with teenage mothers

The main objective of the research was to explore how young women responded to finding out they were pregnant, who they talked to, who supported them, and how their behaviours were influenced by local services, including access to sex education and contraception advice.

Specific objectives were to explore:

Smoking cessation services: Qualitative research

To pre-test ideas for a social marketing intervention aimed at engaging with Rotherham smokers to encourage them to quit smoking with the aid of the Rotherham Stop Smoking Service.

Smoking cessation materials: Pre-testing research

To pre-test communication materials for a reducing smoking/quit smoking direct marketing intervention aimed at Rotherham’s smokers in terms of impact, relevance, and appeal.

Smoking: Qualitative insight

  • Identify and profile the key target audiences in Doncaster who are most likely to smoke and who are most likely to want to quit smoking.
  • Explore the current lifestyle and behaviour of participants, including previous quit attempts.
  • Explore awareness, perceptions and experiences of NHS stop smoking products and services
  • Explore experiences of quitting using the Doncaster Stop Smoking Service (post “mystery shopping”)
  • Explore experiences of the service, and provide guidance on possible improvements

Project C Card. Research Presentation. Prepared for Teen Pregnancy Team, Wakefield PCT.

Research was required to find out primarily where young people would prefer to access free condoms, but to also explore the mechanics of how they want to access them and what types of condoms they would like to be made available as well as how awareness of the scheme should be raised.

Contraception and Sexual Health: Qualitative research

  1. Identify current levels of knowledge and understanding, reasons for not using contraception and attitudes to sexual health.
  2. Use the research results to inform social marketing communications.

Young people's and their health: Research to inform the development of a specific health micro-site

The research objectives were to explore young people’s reactions to:

  • the concept of a micro-side aimed specifically at people in Humberside
  • a sexual health poster encouraging them to ‘Text SAM’ or access the micro-site directly
  • the relative effectiveness of a range of posters in terms of impact, appeal, relevance, etc.
  • the appeal and relevance of a screenshot from the micro-site.

To provide context, young people’s attitudes to sexual health and health in general were briefly explored.

Physical activity: Consumer insight

In order to meet the business objectives outlined in the Background section (above), the specific research objectives were to:

Nutrition and oral health of vulnerable and at risk older people: Research report

  1. To understand the key factors that have a significant impact on the nutrition, oral and dental health of two communities – older, isolated people in Totley & Dore and older members of the Pakistani community in Darnall.
  2. Establish the most appropriate and potentially effective channels for communicating with older people about their nutritional and oral health needs.
  3. Understand the key issues and barriers to behavioural change.