ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Stop While You Shop

To tackle higher rates of smoking common in more deprived areas of Southwark borough, NHS Southwark sought to recruit smokers from these areas into the Stop Smoking Service, where they would be more likely to quit successfully than if they went cold turkey.

Smoking BME Service providers England Greater London

Taxi!

‘Taxi!’ was a one-year pilot project developed by the Walsall Council Creative Development Team to encourage local taxi drivers to review their lifestyle and make positive changes.

Other public health BME Employees Men England West Midlands

Change4Life

Change4Life is England’s first ever national social marketing campaign to reduce obesity. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences.

Obesity BME Families Pregnant women Wales England

Take Charge. Take the Test.

The Centers for Disease Control and Prevention implemented a one-year social marketing campaign in Cleveland (OH) and Philadelphia (PA) to increase HIV testing in African American women at high risk for HIV infection.

Launched in 2006, the ‘Take Charge. Take the Test.’ campaign promoted HIV testing and information seeking through telephone hotlines; a website; community partnerships; events; and print, radio and outdoor advertising.

Results:

Sexual health and teenage pregnancy BME International