ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

In Motion

In Motion was developed by King County’s public transportation agency, Metro Transit. It applies community-based social marketing techniques to encourage residents to choose alternative modes of transportation instead of drive-alone travel (single occupancy car use).

Sustainability Communities International

Check, Clean, Dry

Following the detection of the invasive algae, didymo, in New Zealand’s South Island, the Ministry of Agriculture and Forestry’s biosecurity communications team developed a social marketing campaign aimed at preventing its spread.

Sustainability Communities International

Choose How You Move

Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.

Sustainability Communities Employers Men Students Women Young people England West Midlands

Early Presentation of Cancer Symptoms Programme

‘Early Presentation of Cancer Symptoms’ is a community-led programme working across deprived communities in North East Lincolnshire. It uses local knowledge and communities to encourage people to present earlier with suspected symptoms of bowel, prostate and gynaecological cancers, with the aim of reducing cancer mortality rates.

Cancer Communities Elderly people Men Service providers Women England Yorkshire and the Humber

Time to Change

Time to Change is England's most ambitious programme to end discrimination faced by people who experience mental health problems. It is run by Mind and Rethink, and is funded by the Big Lottery Fund and Comic Relief. It is being evaluated by the Institute of Psychiatry at King's College, London.

The programme of 35 projects involves: local community projects; a national high-profile campaign; a mass-participation physical activity week; legal test cases; and training for student doctors and teachers.

Mental health Communities Employees Families Service providers England

Save the Crabs – Then Eat ‘Em

The Academy for Educational Development, a non-profit organisation specialising in social change communications, implemented a campaign to reduce nutrient pollution flowing into the Chesapeake Bay from residential sources in the greater Washington D.C. area.

Sustainability Communities International

Community Learning and Action for Sustainable Living (CLASL)

The World Wildlife Fund UK (WWF-UK) Community Learning and Action for Sustainable Living (CLASL) project aimed to develop an innovative methodology to enable local communities to define and work towards new patterns of sustainable living.

Sustainability Communities

EcoTeams

EcoTeams originated in the Netherlands in the 1990s and since then over 150,000 people have participated worldwide. This case study examines EcoTeams’ development in the UK between 2005 and 2008, which tested three models of delivery: standalone, semi-facilitated and fully-facilitated.

Sustainability Communities England

Activmob

The initiative was designed to support people with shared interests. It helped link people up and get them to help each other in being active in their everyday lives, realising that they could still be active even if they were not comfortable with more formal activities, like going to the gym or to fitness or exercise classes.

Other public health Physical activity Communities South East

It's not OK

The It’s not OK campaign is a community-driven effort to reduce family violence in New Zealand. It is about challenging attitudes and behaviour that tolerate any kind of family violence. 

Other public health Communities Families Men International