ShowCase

The first collection of fully-researched case studies to enhance social marketing success, ShowCase features projects that have used social marketing to achieve real changes in behaviour.

Program H

Program H aims to prevent and reduce the prevalence of HIV/STIs by questioning male gender norms. There is a strong link between gender attitudes toward sexuality and HIV risk behaviours, such as non-condom use.

Sexual health and teenage pregnancy Men Young people International

Increasing access to dental services

NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults.

Other public health Children Men Service providers Women Young people England Greater London

THINK!

In 2000 the UK Department for Transport (DfT) developed a marketing and communications programme to reduce the number of deaths and injuries on the roads. This broad suite of campaigns, each with its own specific behaviour change objective, was developed under the unifying ’THINK!’ brand, which formed part of the Government’s 2000 road safety strategy, Tomorrow’s Roads: Safer for Everyone.

Road safety Children Men Women Young people UK: National Wales England

Choose How You Move

Choose How You Move was a council-run initiative to encourage the widespread take-up of sustainable transport options, with the aim of reducing congestion and car dependency, alongside the added benefits of improved health and fitness.

Sustainability Communities Employers Men Students Women Young people England West Midlands

Early Presentation of Cancer Symptoms Programme

‘Early Presentation of Cancer Symptoms’ is a community-led programme working across deprived communities in North East Lincolnshire. It uses local knowledge and communities to encourage people to present earlier with suspected symptoms of bowel, prostate and gynaecological cancers, with the aim of reducing cancer mortality rates.

Cancer Communities Elderly people Men Service providers Women England Yorkshire and the Humber

Fit Fans

Launched in March 2009 by NHS Hull, Fit Fans is a free weight management service designed primarily for men aged 40 to 65 who want to lose weight.

Obesity Physical activity Men England Yorkshire and the Humber

Road Crew

Based in Wisconsin, USA, Road Crew was one of five projects funded by the National Highway Traffic Safety Administration, seeking a five per cent reduction in alcohol-related crashes in the pilot communities.

Road safety Men International

Taxi!

‘Taxi!’ was a one-year pilot project developed by the Walsall Council Creative Development Team to encourage local taxi drivers to review their lifestyle and make positive changes.

Other public health BME Employees Men England West Midlands

Will Balbir Pasha Get AIDS?

The ‘Will Balbir Pasha Get AIDS?’ campaign formed part of PSI India’s Operation Lighthouse, an HIV/AIDS prevention programme implemented in 12 major port communities in India. The programme aimed to reduce rates of unsafe sex by motivating people to consistently use condoms, call the confidential HIV/AIDS hotline, and use the Voluntary Counselling and Treatment services.

Sexual health and teenage pregnancy Men International

Spreading the word about mouth cancer

The West of Scotland Cancer Awareness Project was a multi-component, early cancer detection campaign aimed at encouraging at-risk populations living in the West of Scotland to present earlier to the NHS if experiencing the signs and symptoms of oral cancer.

Cancer Men Women Scotland